Business news
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89How Fintech Startups Use Media to Build Trust
When Revolut applied for its UK banking licence in 2021, regulators evaluated the company’s financial controls, governance structure, and operational resilience. But...
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76
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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86
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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75
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
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76
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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62
The Importance of Reputation in Fintech Marketing
In 2019, Wells Fargo’s fake accounts scandal had been public knowledge for three years, yet the bank was still losing customers at...
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70
How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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113
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
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How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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53
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
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54
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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63
Why Fintech Marketing Is Driven by Content
Nubank spent $8 per customer on acquisition in 2023, while the average Brazilian bank spent $42. Nubank had 100 million customers. At...
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53
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
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50
The Role of Publishing in Fintech Brand Building
Wise changed its name from TransferWise in February 2021 and went public four months later at a $11 billion valuation. The name...
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54
Why Thought Leadership Drives Fintech Visibility
In March 2024, Ramp published an analysis showing that the average US company was paying for 3.2 duplicate software subscriptions it did...
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64
How Fintech Companies Establish Industry Authority
In 2016, a payments company called Marqeta had 50 employees and no public brand recognition outside a small group of payments insiders....
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55
Why Publishing Articles Supports Fintech Growth
Checkout.com was processing $2 billion in annual payment volume when it started publishing detailed analyses of payment acceptance rates across different European...
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72
How Fintech Startups Use Industry Media to Build Credibility
Brex was eighteen months old when its co-founder Henrique Dubugras published an op-ed in TechCrunch explaining why traditional corporate credit cards were...
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78
Why PR Is Essential for Fintech Startups
Rippling raised its Series D at a $6.5 billion valuation in April 2023, during the worst fintech funding environment in a decade....
