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How Fintech Companies Build Authority Through Content

Square published a report in 2020 called “Getting to Know Bitcoin” that explained cryptocurrency to small business owners in language their accountants...

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Why Fintech Leaders Invest in Media Visibility

David Vélez, the founder of Nubank, gave 127 media interviews in 2022. That is roughly one interview every three days. Nubank had...

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The Role of Digital Publications in Fintech Marketing

When Finextra published an analysis of real-time payment adoption rates across 38 countries in January 2024, the article received 47,000 views in...

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How Thought Leadership Strengthens Fintech Brands

Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...

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Why Fintech Companies Publish Industry Analysis

Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...

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How Fintech Startups Gain Industry Recognition

Column, the banking infrastructure company, had twelve employees when it received its national bank charter from the OCC in 2022. It was...

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Why Publishing Insights Builds Fintech Authority

Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...

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The Importance of Industry Commentary for Fintech Leaders

Jamie Dimon’s annual letter to JPMorgan shareholders runs 40 to 60 pages. It covers macroeconomics, geopolitical risk, regulatory policy, technology trends, and...

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How Fintech Brands Build Global Visibility

Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...

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Why Fintech Marketing Requires Credibility

FTX spent $375 million on marketing in 2022. The company bought naming rights to the Miami Heat’s arena for $135 million. It...

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How Publishing Articles Attracts Fintech Partnerships

Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...

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Why Fintech Companies Invest in Industry Publishing

Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...

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How Fintech Leaders Share Innovation Insights

In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...

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Why Thought Leadership Supports Fintech Reputation

Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...

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How Fintech Startups Use Content to Build Trust

When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...