Posts By Reeves Birner
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222Digital MarketingWhy Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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211Digital MarketingHow Fintech Founders Share Industry Expertise Through Media
Eighty-two percent of fintech founders at companies that raised Series A or later have published at least one industry article or media...
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254Digital MarketingThe Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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209Digital Marketing
Why Publishing Insights Supports Fintech Investor Relations
Fintech companies that maintain active publishing programmes receive 2.8 times more inbound investor inquiries than comparable companies without published content, according to...
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206Digital Marketing
How Fintech Startups Use Media Platforms to Share Innovation
Fintech startups that share product innovation updates through media platforms generate 3.2 times more qualified leads than those relying on product pages...
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217Digital Marketing
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
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277Digital Marketing
Why Media Visibility Is Critical for Fintech Startups
Fintech startups with consistent media visibility raise 2.3 times more capital and acquire customers at 41% lower cost than comparable startups without...
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192Digital Marketing
How Publishing Articles Strengthens Fintech Market Positioning
Fintech companies that publish at least eight articles per quarter achieve 2.9 times stronger market positioning scores than non-publishing competitors, according to...
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249Digital Marketing
Why Fintech Leaders Publish Industry Research and Insights
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
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231Digital Marketing
The Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
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254Digital Marketing
How Fintech Companies Build Authority Through Industry Commentary
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
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302Digital Marketing
The Role of Digital Media Platforms in Fintech Brand Growth
Fintech companies that maintain active presences across digital media platforms grow brand awareness 3.7 times faster than those relying on a single...
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268Digital Marketing
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
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280Digital Marketing
Why Fintech Media Visibility Drives Investor Interest in Early-Stage Startups
Early-stage fintech startups with consistent media coverage raise 2.3 times more capital than comparable companies without press visibility, according to a 2024...
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305Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
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247Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
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258Fintech News
Why AI Is Becoming Core Financial Infrastructure
AI is becoming core financial infrastructure as every major bank, insurer, asset manager, and fintech company embeds machine learning into its fundamental...
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313Fintech News
How AI Is Enhancing Financial Personalisation
AI is enhancing financial personalisation as banks and fintech companies use machine learning to deliver tailored products, recommendations, and experiences to individual...
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281Fintech News
Why Predictive Analytics Is Transforming Lending Decisions
Predictive analytics is transforming lending decisions by enabling lenders to forecast borrower behaviour with greater accuracy than traditional credit scoring. A 2024...
