Raffle House, a UK-based property prize draw platform, has reaffirmed its commitment to winner privacy following new survey data indicating that a majority of Britons would prefer to keep a major prize win private.
According to a recent survey reported by the Daily Express, 56% of UK adults said they would choose to remain anonymous after winning a significant prize. Respondents cited concerns around scams, criminal targeting and unwanted attention as key reasons for prioritising discretion over publicity.
The findings reflect a broader cultural shift in how individuals approach sudden financial windfalls, particularly in an era shaped by social media visibility and increased awareness of fraud risks. While public winner announcements have traditionally formed part of the prize draw narrative, operators are now observing a growing preference for privacy among participants.
Raffle House, founded in 2017, has long maintained a policy allowing winners to decide whether their identity is shared publicly. The company states that this approach is designed to give participants greater control over their personal information and post-win experience.
James Mieville, Director at Raffle House, said: “We’re proud to celebrate our monthly winners when they’re comfortable in the spotlight, and we equally respect those who would rather stay private. A life-changing win affects every person differently, and we believe it’s the winner’s choice, not ours, whether their story is shared publicly.”
The company’s position aligns with increasing public scrutiny around privacy and data protection, particularly in contexts involving financial gain or high-value prizes. As awareness of windfall-related scams continues to grow, industry operators are under greater pressure to demonstrate responsible practices that prioritise participant safety.
Raffle House is a founding signatory to the Voluntary Code of Good Practice for Prize Draw Operators, published by the Department for Culture, Media and Sport in November 2025. The code sets out standards around transparency, fairness and participant protection across the sector. The company is also registered with the Fundraising Regulator.
Alongside regulatory alignment, Raffle House has continued to highlight past winners and draw outcomes through its platform, offering transparency without requiring public disclosure of personal identities. More information on past draws is available on the Raffle House website, alongside further details about how the platform operates.
As the prize draw landscape evolves, the company believes that offering flexible privacy options will become an increasingly important factor for consumers when choosing where to participate. The latest survey data suggests that discretion is no longer a niche preference, but a mainstream expectation.
About Raffle House
Raffle House was founded in 2017 and is a prize draw provider that gives away houses and other prizes in the UK. It is a founding signatory to the Voluntary Code of Good Practice for Prize Draw Operators published by the Department for Culture, Media and Sport in November 2025.
It is registered with the Fundraising Regulator. Part of its mission is to raise money for charity, with a focus on supporting small charities that do not have the profile or resources to forge partnerships with large organisations.
