All posts tagged "fintech visibility"
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3Digital MarketingThe Role of Media Coverage in Fintech Brand Growth
Fintech companies that received consistent media coverage grew their brand awareness 3.2 times faster than those relying solely on paid advertising, according...
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2Digital Marketing
Why Fintech Startups Need Strong Digital PR Strategies
Digital PR generated 3.5 times more qualified leads per dollar than paid search advertising for B2B fintech companies in 2024, according to...
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2Digital Marketing
Why Fintech Companies Invest in Content Marketing
Fintech companies allocated an average of 26% of their marketing budgets to content marketing in 2024, up from 18% in 2021, according...
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3Digital Marketing
How Media Visibility Supports Fintech Growth
Fintech companies with high media visibility grew revenue 2.7 times faster than low-visibility competitors in the same product categories, according to a...
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3Digital Marketing
Why Industry Publications Matter for Fintech Visibility
Fintech decision-makers read an average of 4.3 industry publications regularly, according to a 2024 survey by Fintech Futures covering 2,000 fintech professionals...
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3Digital Marketing
The Role of Digital PR in Fintech Marketing
Digital PR accounted for 31% of marketing-attributed pipeline for B2B fintech companies in 2024, according to a Propel survey of 300 fintech...
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2Digital Marketing
How Fintech Companies Use Media Exposure to Grow
Media exposure contributed to 28% of new enterprise customer acquisition for fintech companies in 2024, according to a Pavilion survey of 400...
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2Digital Marketing
Why Media Exposure Is Valuable for Fintech Companies
A single feature article in a top-tier industry publication generates an average of $47,000 in equivalent advertising value for B2B fintech companies,...
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2Digital Marketing
How Fintech Startups Strengthen Brand Authority
Brand authority — the perception that a company is a knowledgeable and trustworthy leader in its category — takes fintech startups an...
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2Digital Marketing
Why Thought Leadership Drives Fintech Visibility
Thought leadership content generated 47% more impressions per dollar than paid advertising for B2B fintech companies in 2024, according to LinkedIn’s B2B...
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2Digital Marketing
Why Publishing Articles Supports Fintech Growth
Fintech companies that publish at least 12 articles per year on industry platforms grow their organic traffic 3.1 times faster than competitors...
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2Digital Marketing
Why PR Is Essential for Fintech Startups
Fintech startups with active PR programmes raised 55% more capital in their Series A rounds than comparable startups without PR, according to...
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2Digital Marketing
Why Fintech Leaders Invest in Media Visibility
Fintech executives who maintained active media visibility received 3.4 times more inbound business development inquiries than peers with comparable companies but lower...
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4Digital Marketing
How Fintech Startups Gain Industry Recognition
Fintech startups included in industry recognition lists — such as CB Insights’ Fintech 250, Deloitte’s Technology Fast 500, or Forbes Fintech 50...
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2Digital Marketing
How Fintech Brands Build Global Visibility
Fintech companies operating across multiple markets now allocate an average of 18% of their marketing budgets to global visibility campaigns, up from...
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2Digital Marketing
Why Media Presence Strengthens Fintech Brands
Fintech companies with consistent media presence — defined as at least one earned or contributed media placement per month — achieved 47%...
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2Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
Fintech companies that publish at least eight articles per quarter on recognised industry platforms generate 3.8x more organic search traffic to their...
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2Fintech Startups
How Fintech Companies Build Market Recognition
Market recognition — the degree to which potential customers, investors, and partners know a fintech company by name — directly affects growth...
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2Fintech Startups
Why Visibility Matters for Fintech Founders
Fintech founders who maintain public visibility raise capital 40% faster, close enterprise deals 35% sooner, and attract senior talent at twice the...
