Fintech companies that received consistent media coverage grew their brand awareness 3.2 times faster than those relying solely on paid advertising, according...
Digital PR generated 3.5 times more qualified leads per dollar than paid search advertising for B2B fintech companies in 2024, according to...
Fintech companies allocated an average of 26% of their marketing budgets to content marketing in 2024, up from 18% in 2021, according...
Fintech companies with high media visibility grew revenue 2.7 times faster than low-visibility competitors in the same product categories, according to a...
Fintech decision-makers read an average of 4.3 industry publications regularly, according to a 2024 survey by Fintech Futures covering 2,000 fintech professionals...
Digital PR accounted for 31% of marketing-attributed pipeline for B2B fintech companies in 2024, according to a Propel survey of 300 fintech...
Media exposure contributed to 28% of new enterprise customer acquisition for fintech companies in 2024, according to a Pavilion survey of 400...
A single feature article in a top-tier industry publication generates an average of $47,000 in equivalent advertising value for B2B fintech companies,...
Brand authority — the perception that a company is a knowledgeable and trustworthy leader in its category — takes fintech startups an...
Thought leadership content generated 47% more impressions per dollar than paid advertising for B2B fintech companies in 2024, according to LinkedIn’s B2B...
Fintech companies that publish at least 12 articles per year on industry platforms grow their organic traffic 3.1 times faster than competitors...
Fintech startups with active PR programmes raised 55% more capital in their Series A rounds than comparable startups without PR, according to...
Fintech executives who maintained active media visibility received 3.4 times more inbound business development inquiries than peers with comparable companies but lower...
Fintech startups included in industry recognition lists — such as CB Insights’ Fintech 250, Deloitte’s Technology Fast 500, or Forbes Fintech 50...
Fintech companies operating across multiple markets now allocate an average of 18% of their marketing budgets to global visibility campaigns, up from...
Fintech companies with consistent media presence — defined as at least one earned or contributed media placement per month — achieved 47%...
Fintech companies that publish at least eight articles per quarter on recognised industry platforms generate 3.8x more organic search traffic to their...
Market recognition — the degree to which potential customers, investors, and partners know a fintech company by name — directly affects growth...
Fintech founders who maintain public visibility raise capital 40% faster, close enterprise deals 35% sooner, and attract senior talent at twice the...