All posts tagged "fintech visibility"
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111Digital MarketingWhy Media Presence Strengthens Fintech Brands
In 2015, Transferwise (now Wise) placed a full-page advertisement in the Financial Times that consisted entirely of data: a table comparing the...
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131Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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116Fintech Startups
How Fintech Companies Build Market Recognition
In January 2019, the New York City subway system began displaying advertisements for a company most commuters had never heard of. The...
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118Fintech Startups
Why Visibility Matters for Fintech Founders
In November 2020, Kristo Kaarmann stood outside the London Stock Exchange wearing a t-shirt that read “Nothing to hide.” The co-founder of...
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131Fintech Startups
How Fintech Companies Gain Industry Visibility
In late 2018, a compliance technology startup called ComplyAdvantage faced a problem common to fintech companies operating in unsexy but essential market...
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114Fintech Startups
Why Fintech Companies Invest in Brand Visibility
In September 2021, Klarna became the official payment partner of the Chicago Bears, placing its logo on the NFL team’s stadium, jersey...
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89Fintech Startups
How Fintech Brands Strengthen Global Recognition
In December 2022, Wise ran what the company called the “World’s Most Transparent Billboard” campaign in downtown Manhattan. The digital billboard displayed,...
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84Fintech Startups
How Fintech Startups Gain Market Recognition Through Publishing
In 2016, a Dublin-based regulatory technology startup called Fenergo had a problem that many enterprise fintech companies share: despite serving some of...
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90Digital Marketing
How Fintech Startups Use Media Platforms to Share Innovation
Fintech startups that share product innovation updates through media platforms generate 3.2 times more qualified leads than those relying on product pages...
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110Digital Marketing
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
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101Digital Marketing
Why Media Visibility Is Critical for Fintech Startups
Fintech startups with consistent media visibility raise 2.3 times more capital and acquire customers at 41% lower cost than comparable startups without...
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120Digital Marketing
The Role of Digital Media Platforms in Fintech Brand Growth
Fintech companies that maintain active presences across digital media platforms grow brand awareness 3.7 times faster than those relying on a single...
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120Digital Marketing
Why Fintech Media Visibility Drives Investor Interest in Early-Stage Startups
Early-stage fintech startups with consistent media coverage raise 2.3 times more capital than comparable companies without press visibility, according to a 2024...
