All posts tagged "fintech visibility"
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212Digital MarketingHow Industry Publications Help Fintech Startups Gain Recognition
Three engineers leave a bank to build an API that automates trade finance document verification. They spend fourteen months building the product,...
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222Digital Marketing
How Fintech Platforms Use Media Visibility to Drive Growth
A fintech startup spends eleven months building a compliance-ready lending API. The product works. The documentation is clean. The engineering team has...
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174Digital Marketing
Why Media Visibility Is Essential for Fintech Growth
Fintech companies with strong media visibility grow revenue 2.6 times faster than competitors with equivalent products but lower visibility, according to a...
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164Digital Marketing
How Thought Leadership Strengthens Fintech Market Presence
Fintech companies with active thought leadership programmes achieve 3.3 times stronger market presence scores than non-publishing competitors, according to a 2024 Kantar...
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148Digital Marketing
The Role of Media Coverage in Fintech Brand Growth
When Stripe announced its $6.5 billion Series I raise in March 2023, the funding round generated over 2,000 media articles within 48...
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167Digital Marketing
Why Fintech Startups Need Strong Digital PR Strategies
In January 2024, the SEC approved 11 spot Bitcoin ETFs. Within hours, fintech companies that had prepared commentary were quoted in Bloomberg,...
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169Digital Marketing
Why Fintech Companies Invest in Content Marketing
HubSpot spent $47 million on content marketing in its first decade and built a business worth over $30 billion. The company’s blog,...
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96Digital Marketing
How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
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117Digital Marketing
Why Industry Publications Matter for Fintech Visibility
A fintech company’s LinkedIn post reaches 5,000 impressions. A contributed article in American Banker reaches 2,000 readers. By raw numbers, the LinkedIn...
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116Digital Marketing
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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108Digital Marketing
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
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149Digital Marketing
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
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93Digital Marketing
How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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84Digital Marketing
Why Thought Leadership Drives Fintech Visibility
In March 2024, Ramp published an analysis showing that the average US company was paying for 3.2 duplicate software subscriptions it did...
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87Digital Marketing
Why Publishing Articles Supports Fintech Growth
Checkout.com was processing $2 billion in annual payment volume when it started publishing detailed analyses of payment acceptance rates across different European...
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124Digital Marketing
Why PR Is Essential for Fintech Startups
Rippling raised its Series D at a $6.5 billion valuation in April 2023, during the worst fintech funding environment in a decade....
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99Digital Marketing
Why Fintech Leaders Invest in Media Visibility
David Vélez, the founder of Nubank, gave 127 media interviews in 2022. That is roughly one interview every three days. Nubank had...
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89Digital Marketing
How Fintech Startups Gain Industry Recognition
Column, the banking infrastructure company, had twelve employees when it received its national bank charter from the OCC in 2022. It was...
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101Digital Marketing
How Fintech Brands Build Global Visibility
Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...
