TechBullion
Fintech News
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111How Fintech Companies Gain Industry Visibility
In late 2018, a compliance technology startup called ComplyAdvantage faced a problem common to fintech companies operating in unsexy but essential market...
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79
Why Fintech Startups Invest in Media Exposure
In February 2015, Monzo did not yet have a banking license, a mobile app, or a single customer. What it had was...
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The Role of Industry Publications in Fintech Growth
In 2007, a small publication called American Banker ran a feature story about a San Francisco startup called Lending Club that was...
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Why Fintech Leaders Share Industry Insights
In March 2019, Adyen’s co-founder Pieter van der Does made an unusual decision for a company that had just posted record revenue...
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71
How Fintech Startups Build Authority in Competitive Markets
When Brex launched in 2018 with a corporate credit card for startups, the company entered a market dominated by American Express, which...
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98
Why Fintech Companies Invest in Brand Visibility
In September 2021, Klarna became the official payment partner of the Chicago Bears, placing its logo on the NFL team’s stadium, jersey...
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85
How Fintech Leaders Build Industry Credibility
In January 2023, Jaidev Janardana stepped down as CEO of Zopa, the British digital bank, after guiding the company through a transformation...
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The Role of Media Exposure in Fintech Investment
In October 2019, a relatively unknown British fintech company called Checkout.com closed a 230 million dollar Series A round at a 2...
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102
Why Fintech Thought Leadership Attracts Investors
In 2012, a venture capitalist named Nigel Morris published a detailed essay arguing that data science would transform consumer lending more profoundly...
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How Fintech Companies Establish Market Authority
In 2017, Ripple Labs faced a credibility crisis that threatened to undermine years of technical development. The company had built a cross-border...
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83
Why Fintech Founders Invest in Industry Publishing
In April 2014, Patrick McKenzie published a 4,000-word essay on Stripe’s company blog explaining why American businesses found it so difficult to...
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73
How Fintech Brands Strengthen Global Recognition
In December 2022, Wise ran what the company called the “World’s Most Transparent Billboard” campaign in downtown Manhattan. The digital billboard displayed,...
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The Importance of Reputation in Fintech Markets
On November 8, 2022, Binance CEO Changpeng Zhao posted a single tweet announcing that his company would liquidate its holdings of FTT,...
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How Fintech Startups Build Industry Trust
In August 2016, a startup called Wealthsimple ran an experiment that contradicted everything its competitors believed about acquiring high-net-worth customers. Instead of...
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Why Fintech Leaders Publish Industry Insights
In October 2020, Cathie Wood published a 15-page research paper through ARK Invest titled “Big Ideas 2021” that included a section predicting...
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How Fintech Companies Build Authority Through Media
In June 2019, Transferwise, now Wise, took out a full-page advertisement in the Financial Times that consisted entirely of a table comparing...
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108
Why Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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How Industry Publishing Strengthens Fintech Brand Authority
In 2014, a compliance technology company called Comply Advantage published its first annual report on global financial crime trends. The report was...
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Why Fintech Companies Use Media to Build Credibility
In May 2020, during the first months of the pandemic, a small British fintech called Tide faced a crisis that threatened its...
