Business news
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84How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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128
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
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64
How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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98
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
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65
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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73
Why Fintech Marketing Is Driven by Content
Nubank spent $8 per customer on acquisition in 2023, while the average Brazilian bank spent $42. Nubank had 100 million customers. At...
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60
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
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59
The Role of Publishing in Fintech Brand Building
Wise changed its name from TransferWise in February 2021 and went public four months later at a $11 billion valuation. The name...
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62
Why Thought Leadership Drives Fintech Visibility
In March 2024, Ramp published an analysis showing that the average US company was paying for 3.2 duplicate software subscriptions it did...
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74
How Fintech Companies Establish Industry Authority
In 2016, a payments company called Marqeta had 50 employees and no public brand recognition outside a small group of payments insiders....
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64
Why Publishing Articles Supports Fintech Growth
Checkout.com was processing $2 billion in annual payment volume when it started publishing detailed analyses of payment acceptance rates across different European...
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87
How Fintech Startups Use Industry Media to Build Credibility
Brex was eighteen months old when its co-founder Henrique Dubugras published an op-ed in TechCrunch explaining why traditional corporate credit cards were...
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92
Why PR Is Essential for Fintech Startups
Rippling raised its Series D at a $6.5 billion valuation in April 2023, during the worst fintech funding environment in a decade....
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65
How Fintech Companies Build Authority Through Content
Square published a report in 2020 called “Getting to Know Bitcoin” that explained cryptocurrency to small business owners in language their accountants...
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78
Why Fintech Leaders Invest in Media Visibility
David Vélez, the founder of Nubank, gave 127 media interviews in 2022. That is roughly one interview every three days. Nubank had...
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75
The Role of Digital Publications in Fintech Marketing
When Finextra published an analysis of real-time payment adoption rates across 38 countries in January 2024, the article received 47,000 views in...
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97
How Thought Leadership Strengthens Fintech Brands
Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...
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59
Why Fintech Companies Publish Industry Analysis
Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...
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71
How Fintech Startups Gain Industry Recognition
Column, the banking infrastructure company, had twelve employees when it received its national bank charter from the OCC in 2022. It was...
