Getting your brand logo into the inbox is one of the highest-impact moves an email marketing or security team can make. BIMI (Brand Indicators for Message Identification) makes that possible by connecting your verified logo to authenticated emails in Gmail, Yahoo Mail, Apple Mail, and other supporting clients.
But BIMI doesn’t work in isolation. It requires DMARC (Domain-based Message Authentication, Reporting, and Conformance) at enforcement, a compliant SVG logo, and in most cases a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC) from a trusted Certificate Authority. The provider you choose determines how much of that complexity you handle yourself.
Looking for the best BIMI provider in 2026? This guide compares Red Sift OnDMARC, Valimail Amplify, EasyDMARC, Sendmarc, and PowerDMARC across certificate integration, DMARC prerequisite support, BIMI analytics, and enterprise readiness.
TL;DR BIMI provider comparison table
| Feature | Red Sift OnDMARC | Valimail Amplify | EasyDMARC | Sendmarc | PowerDMARC |
| Integrated VMC/CMC provisioning | ✓ (end-to-end via DigiCert + GlobalSign) | ✓ (via DigiCert, parent company) | ✓ (via DigiCert) | ✗ (purchasing assistance) | ✓ (via GlobalSign) |
| Certificate included in plan | ✓ (Enterprise tier) | Not publicly disclosed | ✗ | ✗ | Not publicly disclosed |
| BIMI record hosting | ✓ (Dynamic Services) | ✓ (Amplify platform) | ✓ (Managed BIMI via CNAME) | ✓ (Hosted BIMI) | ✓ (PowerBIMI) |
| SVG logo validation/conversion | ✓ (in-app validator) | ✓ | ✓ (SVG converter tool) | ✓ | ✓ (SVG Logo Converter) |
| BIMI preview/simulation | ✗ | ✓ (BIMI Simulator for all users) | ✗ | ✗ | ✓ (BIMI Simulator + CMC Simulator) |
| BIMI analytics/reporting | DMARC-level reporting | Not publicly detailed | ✓ (BIMI Reporting with impression tracking) | Basic monitoring | Basic monitoring |
| DMARC prerequisite platform | ✓ (DMARC, SPF, DKIM, MTA-STS, TLS-RPT) | ✓ (DMARC, SPF, DKIM) | ✓ (DMARC, SPF, DKIM, MTA-STS) | ✓ (DMARC, SPF, DKIM, MTA-STS) | ✓ (DMARC, SPF, DKIM, MTA-STS) |
| Time to DMARC enforcement | 6-8 weeks | 10-16 weeks | Varies | 90-day guarantee | Varies |
| Integrated VMC + CMC support | Both | Both | Neither (users obtain from CA) | Both (purchasing assistance) | Both |
| CA partnerships | DigiCert, GlobalSign | DigiCert (parent company) | DigiCert | CA-agnostic (purchasing assistance) | GlobalSign |
| Multi-logo/subdomain support | ✓ | ✓ (subdomain logo library) | ✗ | ✗ | ✓ |
| G2 rating | 4.8/5 | 4.6/5 | 4.7/5 | 4.5/5 | 4.5/5 |
| Best for | Organisations wanting end-to-end BIMI with certificate provisioning in one platform | Brands wanting fully automated BIMI deployment with multi-domain logo management | SMBs and mid-market teams needing managed hosting and BIMI impression reporting | MSPs and mid-market orgs wanting guided BIMI setup within a managed service | Cost-conscious orgs wanting BIMI alongside a broad DMARC toolkit |
1. Red Sift OnDMARC
Red Sift OnDMARC is the only BIMI platform that integrates the full certificate provisioning workflow (both VMC and CMC) directly into the product. Trusted by over 1,200 organizations including ZoomInfo, Capgemini, Domino’s, and TalkTalk, OnDMARC manages the entire chain from DMARC enforcement through to logo display: customers reach p=reject in 6-8 weeks on average, then complete VMC or CMC provisioning in 7-10 business days through in-app workflows.
The certificate application process runs inside the OnDMARC dashboard. Users upload their logo, OnDMARC validates it against SVG Tiny PS requirements, and the platform handles trademark verification, CA hand-off, and DNS record updates through partnerships with DigiCert and GlobalSign. On the Enterprise tier, the mark certificate is included at no extra cost, removing the budget conversation that often stalls BIMI projects. For organizations without a registered trademark, the CMC path is fully supported. OnDMARC walks users through the 12-month archive verification requirement and coordinates with the CA.
OnDMARC’s Dynamic Services handle BIMI DNS records alongside DMARC, SPF, DKIM, and MTA-STS, meaning administrators make all changes in one UI rather than editing DNS directly. Red Sift is the only provider covering all five email authentication protocols in a single application. The platform also includes Red Sift Radar, an LLM-powered troubleshooting assistant, DNS Guardian for subdomain misconfiguration scanning, and Brand Trust for lookalike domain monitoring. Red Sift scores 4.8/5 on G2 with a 9.9/10 quality of support rating. TalkTalk reported a 4-6% increase in email open rates after implementing BIMI through OnDMARC, and Tallyfy saw an 80% increase in click-through rates.
On the downside, OnDMARC’s pricing sits at a premium compared to entry-level DMARC tools. Organizations that only need basic BIMI record hosting without the full protocol suite may find it more product than they need.
Where it fits: Mid-market and enterprise organizations that want a single platform handling DMARC enforcement, certificate provisioning, and BIMI record management end-to-end, without coordinating between separate DMARC and CA vendors.
2. Valimail Amplify
Valimail Amplify is a dedicated BIMI product from Valimail, which was acquired by DigiCert in September 2025.
Amplify’s standout feature is its full automation of BIMI deployment. Valimail describes Amplify as “the only fully automated BIMI solution on the market,” streamlining VMC and CMC acquisition and providing single-click logo configuration for domains. The platform also offers a BIMI Simulator (available to all Valimail users, including free Monitor accounts) that lets brands preview how their logo will appear in mobile and webmail inboxes and check whether competitors have BIMI implemented. In 2025, Valimail added subdomain logo support and a logo library to Amplify, allowing enterprises to assign different brand assets to different domains and swap logos as needed. The platform supports both VMC and CMC certificate types through DigiCert.
Valimail Enforce handles the DMARC prerequisite. The enforcement product uses DNS delegation and macro-based SPF (Instant SPF) to manage sender authorization with minimal manual intervention. The combined stack covers DMARC, SPF, and DKIM. Valimail does not offer hosted MTA-STS, and the Enforce platform does not process forensic (RUF) DMARC reports. The API is reporting-focused and does not offer programmatic control over DNS configurations.
The DigiCert acquisition is still relatively fresh. How the two products integrate in practice, and whether Valimail retains its own roadmap or gets folded into DigiCert ONE, remains to be seen. Support was previously handled through a subcontracted team, though the DigiCert transition may change that.
Where it fits: Brands that want fully automated BIMI deployment with single-click logo configuration, multi-domain logo management, and built-in VMC/CMC procurement through DigiCert.
3. EasyDMARC
EasyDMARC is a popular DMARC platform, with BIMI capabilities delivered through its Managed BIMI product and, more recently, a dedicated BIMI Reporting module. The Managed BIMI feature works through a CNAME-based approach: upload your SVG logo, and EasyDMARC hosts it, generates the BIMI DNS record, and provides a single CNAME to publish. Changes are managed in the platform rather than at the DNS provider.
The newer BIMI Reporting feature, launched in early 2026, gives enterprises visibility into actual inbox logo impressions, not just whether a BIMI record is configured correctly. The dashboard tracks total brand impressions, breaks them down by email provider (showing which clients deliver the most logo displays), and calculates the percentage of email volume going to BIMI-supporting providers. For marketing teams trying to measure BIMI ROI, this fills a gap most competitors haven’t addressed.
EasyDMARC also offers an SVG converter tool that helps users transform standard SVG files into BIMI-compliant SVG Tiny PS format, removing a common technical stumbling block. The DMARC platform covers SPF, DKIM, DMARC, and MTA-STS, with an EasySPF feature for flattening. The platform scores 4.7/5 on G2.
Where it fits: SMBs and mid-market organizations that want managed BIMI hosting with strong impression analytics.
4. Sendmarc
Sendmarc is a DMARC management platform with a strong focus on managed service providers (MSPs) and guided implementation. The platform covers DMARC, SPF, DKIM, MTA-STS, and BIMI, with a hosted BIMI record management feature and purchasing assistance for VMC and CMC certificates. Sendmarc backs its DMARC implementation with a 90-day enforcement guarantee.
For BIMI, Sendmarc positions itself as a preparation and readiness platform. Sendmarc handles BIMI record creation, SVG logo validation, and DNS publishing. The platform assists with VMC and CMC purchasing by guiding users through the process, though the certificate transaction itself happens with the Certificate Authority rather than inside Sendmarc’s dashboard.
Sendmarc’s genuine strength is its support model. Users consistently highlight the one-on-one expert assistance during the enforcement process and BIMI setup, which is especially valuable for organizations without dedicated email security staff. The platform offers SSO, API access, and audit logs on higher tiers. Sendmarc also includes lookalike domain monitoring and breach detection as part of its broader security offering. The platform scores 4.5/5 on G2.
On the BIMI-specific side, Sendmarc’s analytics are basic compared to Red Sift OnDMARC, EasyDMARC or Valimail. The platform does not offer multi-logo or subdomain logo management, and BIMI Reporting is limited to record health monitoring rather than inbox-level visibility. Advanced BIMI features are restricted to premium tiers.
Where it fits: MSPs and mid-market organizations that value guided, hands-on support for BIMI readiness and want BIMI managed alongside a broader DMARC enforcement program.
5. PowerDMARC
PowerDMARC offers BIMI support through its PowerBIMI feature, alongside a broad suite of email authentication tools covering DMARC, SPF, DKIM, MTA-STS, and TLS-RPT. The platform has a direct partnership with GlobalSign for VMC provisioning, allowing users to obtain certificates within a few days through an integrated workflow. PowerDMARC also supports CMC certificates.
PowerBIMI includes hosted BIMI record management, logo hosting, and SVG validation through a dedicated SVG Logo Converter tool. The platform supports multi-logo configurations through BIMI selectors for organizations managing BIMI across multiple domains or subdomains. PowerDMARC also offers a suite of free BIMI tools: a record generator, record checker (lookup), BIMI Simulator for previewing how logos appear in inboxes, and a separate CMC Simulator for testing Common Mark Certificate display.
The broader platform includes reputation monitoring, AI-driven threat intelligence, PowerAlerts for configuration change notifications, and API access. PowerDMARC is particularly popular among MSPs and MSSPs in the Middle East and Asia, with offices in the UAE, Oman, and Qatar. A 15-day free trial is available, though some advanced features like hosted DKIM and MTA-STS are limited to paid tiers. The platform scores 4.5/5 on G2.
The limitation is BIMI-specific depth. PowerDMARC’s BIMI reporting covers record status and configuration health rather than inbox-level impression data. The Intercert case study shows that VMC implementation through PowerDMARC and GlobalSign can be completed in as little as two weeks, but the BIMI feature set is more of an add-on to the core DMARC product than a standalone offering. Some users on G2 note that the interface can feel dense for teams unfamiliar with email authentication, and the onboarding experience is less guided than Sendmarc’s hands-on model.
Where it fits: Cost-conscious organizations and MSPs that want BIMI alongside a full DMARC toolkit, with GlobalSign VMC provisioning built in, particularly those operating in the Middle East or Asia.
How to choose a BIMI provider
The right BIMI platform depends on where your organization sits in its email authentication program and how much of the BIMI process you want handled for you.
Certificate integration.
The biggest friction point in BIMI implementation is the hand-off between your DMARC platform and the Certificate Authority that issues your VMC or CMC. Some providers handle certificate procurement end-to-end inside their dashboard. Others point you to a CA and leave the coordination to you. If your organization doesn’t have a dedicated email security specialist managing the process, integrated provisioning saves weeks of back-and-forth.
DMARC enforcement as a prerequisite
BIMI only works with a DMARC policy of p=quarantine or p=reject at 100% enforcement. If your domain is still at p=none, the BIMI provider needs to get you to enforcement first. Look at the provider’s track record on time to DMARC enforcement and whether their platform automates DNS management or requires manual edits for every change.
BIMI analytics
Publishing a BIMI record is not the end of the project. The real question is whether your logo is actually displaying in inboxes and driving measurable engagement. Some platforms offer impression-level analytics, provider-by-provider breakdowns, and ROI tracking. Others stop at confirming your record is syntactically correct. If your marketing team needs to justify the VMC investment, look for providers with inbox visibility data.
VMC vs. CMC support
VMCs require a registered trademark and are supported across Gmail, Yahoo, and Apple Mail. Gmail’s blue checkmark only appears with a VMC. CMCs don’t require a trademark, but their support outside Gmail is still limited (Apple, for example, does not yet accept CMCs). Make sure your provider supports the certificate type that matches your trademark status and target inbox providers.
Multi-domain and multi-logo management
Enterprise organizations often need different logos for different business units, products, or regional brands. Not all providers support subdomain-level BIMI records or logo libraries. If you operate across dozens of domains, check whether the platform scales to your domain estate.
Your BIMI questions answered
What is BIMI and how does it work?
BIMI (Brand Indicators for Message Identification) is an email standard that lets organizations display their verified brand logo next to authenticated emails in supported inboxes. When an organization sends an email, the recipient’s mail server checks the sender’s DMARC record, confirms the email passes authentication, looks up the BIMI DNS record, fetches the logo, and (where supported) validates the VMC or CMC. If everything checks out, the logo appears in the avatar slot next to the message in clients like Gmail, Yahoo Mail, and Apple Mail.
Do I need a VMC or CMC for BIMI?
Most major inbox providers require a certificate for BIMI logo display. Gmail requires either a VMC (for trademarked logos, which also earns the blue checkmark) or a CMC (for logos without a trademark, introduced in early 2025). Apple Mail currently requires a VMC and does not accept CMCs. Yahoo Mail supports BIMI without any certificate but recommends one. For the broadest coverage, a VMC is the safest choice. Organizations without a registered trademark can start with a CMC on Gmail and upgrade to a VMC once trademark registration completes.
What is the difference between a VMC and a CMC?
A Verified Mark Certificate (VMC) requires a registered trademark in an approved jurisdiction and earns Gmail’s blue verification checkmark alongside the logo. A Common Mark Certificate (CMC) does not require a trademark. Instead, the CA verifies that the logo has been publicly displayed on a website under the applicant’s control for at least 12 months using archive verification. CMCs display the logo but not the checkmark. VMCs are broadly supported across Gmail, Yahoo, and Apple Mail. CMC support is currently limited to Gmail.
How long does it take to implement BIMI?
BIMI implementation typically takes 8-12 weeks end-to-end, covering two stages. First, organizations need DMARC at enforcement (p=quarantine or p=reject), which takes 6-8 weeks with automated platforms or 3-6 months with manual DNS workflows. Second, obtaining a VMC or CMC takes 7-10 business days if the organization already has a registered trademark, or 3-6 months if trademark registration is needed first. Organizations already at DMARC enforcement can go live with BIMI in under two weeks.
Does BIMI improve email open rates?
BIMI implementations have shown 4-6% increases in email open rates and up to 80% increases in click-through rates, based on published customer data from Red Sift OnDMARC. Industry studies cite a 44% improvement in brand recall and a 32% increase in purchase likelihood for emails displaying a verified brand logo. Results vary depending on industry, email volume, and the percentage of recipients using BIMI-supporting inbox providers.
Which email providers support BIMI in 2026?
Gmail, Yahoo Mail, Apple Mail (iOS 16, macOS Ventura, and later), Fastmail, AOL, La Poste, and Zone all support BIMI as of 2026. Microsoft Outlook does not currently support BIMI. Gmail and Apple Mail require a VMC or CMC for logo display. Yahoo Mail and Fastmail can display logos without a certificate but recommend one. The BIMI Group maintains an updated list of supporting providers. You can check your domain’s BIMI readiness for free.
Can I use BIMI without a trademark?
Yes. Since early 2025, Gmail supports Common Mark Certificates (CMCs), which do not require a registered trademark. CMCs require proof that the logo has been publicly visible on a website under the applicant’s control for at least 12 months, verified via archive.org or an equivalent source. This opened BIMI to organizations that haven’t completed trademark registration. CMC support outside Gmail remains limited, so check which inbox providers your audience uses most before deciding between VMC and CMC.
What format does a BIMI logo need to be in?
BIMI logos must be in SVG Tiny Portable/Secure (SVG Tiny PS) format, not standard SVG. The logo must be square, centered, and hosted at a publicly accessible HTTPS URL referenced in your BIMI TXT record. Standard graphic design tools don’t export SVG Tiny PS natively, so most organizations use a converter tool or their BIMI provider’s built-in validator to ensure compliance. An incorrectly formatted logo is one of the most common reasons BIMI fails to display.
