Posts By Reeves Birner
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311Fintech StartupsWhy Fintech Leaders Publish Industry Insights
In October 2020, Cathie Wood published a 15-page research paper through ARK Invest titled “Big Ideas 2021” that included a section predicting...
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394Fintech StartupsHow Fintech Companies Build Authority Through Media
In June 2019, Transferwise, now Wise, took out a full-page advertisement in the Financial Times that consisted entirely of a table comparing...
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344Fintech StartupsWhy Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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266Fintech Startups
How Industry Publishing Strengthens Fintech Brand Authority
In 2014, a compliance technology company called Comply Advantage published its first annual report on global financial crime trends. The report was...
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301Fintech Startups
Why Fintech Companies Use Media to Build Credibility
In May 2020, during the first months of the pandemic, a small British fintech called Tide faced a crisis that threatened its...
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273Fintech Startups
How Fintech Startups Gain Market Recognition Through Publishing
In 2016, a Dublin-based regulatory technology startup called Fenergo had a problem that many enterprise fintech companies share: despite serving some of...
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283Digital Marketing
Why Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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259Digital Marketing
How Fintech Founders Share Industry Expertise Through Media
Eighty-two percent of fintech founders at companies that raised Series A or later have published at least one industry article or media...
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333Digital Marketing
The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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262Digital Marketing
Why Publishing Insights Supports Fintech Investor Relations
Fintech companies that maintain active publishing programmes receive 2.8 times more inbound investor inquiries than comparable companies without published content, according to...
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253Digital Marketing
How Fintech Startups Use Media Platforms to Share Innovation
Fintech startups that share product innovation updates through media platforms generate 3.2 times more qualified leads than those relying on product pages...
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269Digital Marketing
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
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356Digital Marketing
Why Media Visibility Is Critical for Fintech Startups
Fintech startups with consistent media visibility raise 2.3 times more capital and acquire customers at 41% lower cost than comparable startups without...
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241Digital Marketing
How Publishing Articles Strengthens Fintech Market Positioning
Fintech companies that publish at least eight articles per quarter achieve 2.9 times stronger market positioning scores than non-publishing competitors, according to...
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320Digital Marketing
Why Fintech Leaders Publish Industry Research and Insights
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
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287Digital Marketing
The Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
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308Digital Marketing
How Fintech Companies Build Authority Through Industry Commentary
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
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359Digital Marketing
The Role of Digital Media Platforms in Fintech Brand Growth
Fintech companies that maintain active presences across digital media platforms grow brand awareness 3.7 times faster than those relying on a single...
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330Digital Marketing
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
