All posts tagged "thought leadership fintech"
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3Digital MarketingWhy Thought Leadership Is Essential for Fintech Startups
Fintech startups that publish thought leadership content generate 67% more leads per month than those that do not, according to a 2024...
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3Digital Marketing
How Fintech Founders Build Authority Through Thought Leadership
Fintech founders who publish regularly are 2.3 times more likely to be invited to speak at industry conferences and 1.8 times more...
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2Digital Marketing
Why Fintech Marketing Requires Industry Authority
Enterprise fintech deals worth over $100,000 annually take an average of 9.2 months to close, according to Salesforce’s 2024 State of Sales...
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3Digital Marketing
The Power of Thought Leadership in Fintech Marketing
Thought leadership content influenced 65% of B2B purchase decisions in 2024, up from 49% in 2020, according to Edelman’s annual B2B Thought...
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2Digital Marketing
How Fintech Companies Use Content to Attract Investors
Seventy-eight percent of venture capital investors research a founder’s public profile — including published articles, conference talks, and media appearances — before...
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2Digital Marketing
Why Fintech Leaders Publish Industry Insights
Ninety percent of the highest-performing B2B companies have executives who regularly share industry insights through publishing, according to LinkedIn’s 2024 Executive Influence...
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3Digital Marketing
Why Authority Content Matters in Fintech
Authority content — published material that demonstrates deep expertise in a specific domain — influenced 65% of B2B buying decisions in 2024,...
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2Digital Marketing
Why Fintech Companies Invest in Thought Leadership
Fintech companies allocated an average of $340,000 annually to thought leadership programmes in 2024, a 45% increase from 2021, according to the...
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2Digital Marketing
How Fintech Leaders Share Industry Expertise
LinkedIn’s 2024 B2B Marketing Benchmark report found that posts from executives in financial technology received 5.2 times more engagement than posts from...
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2Digital Marketing
Why Thought Leadership Drives Fintech Visibility
Thought leadership content generated 47% more impressions per dollar than paid advertising for B2B fintech companies in 2024, according to LinkedIn’s B2B...
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2Digital Marketing
How Fintech Companies Establish Industry Authority
Industry authority — the perception that a company is a leading voice and reliable source within its sector — is the single...
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3Digital Marketing
How Fintech Companies Build Authority Through Content
Content-driven authority building reduced customer acquisition costs by 38% for B2B fintech companies that maintained consistent publishing programmes for more than 18...
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5Digital Marketing
How Thought Leadership Strengthens Fintech Brands
Fintech brands with strong thought leadership programmes scored 41% higher on brand strength indices than competitors without active programmes, according to Kantar’s...
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2Digital Marketing
Why Fintech Companies Publish Industry Analysis
Industry analysis content generates 4.1 times more engagement than product-focused content among B2B fintech audiences, according to LinkedIn’s 2024 Content Performance Benchmark...
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2Digital Marketing
Why Publishing Insights Builds Fintech Authority
Fintech companies that publish original insights at least twice monthly rank 2.8 times higher in industry authority surveys than competitors publishing less...
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2Digital Marketing
The Importance of Industry Commentary for Fintech Leaders
Fintech executives who publish regular industry commentary receive 40% more inbound partnership inquiries than those who do not, according to a 2025...
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2Digital Marketing
Why Fintech Marketing Requires Credibility
A 2025 Edelman Trust Barometer survey found that 73% of financial services buyers said they would not engage with a fintech company...
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2Digital Marketing
How Publishing Articles Attracts Fintech Partnerships
Fintech companies that publish at least four industry articles per quarter receive 52% more inbound partnership requests than those that publish fewer...
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2Digital Marketing
How Fintech Leaders Share Innovation Insights
More than 1,200 fintech CEOs and CTOs published industry analysis articles in 2024, a 67% increase from 2022, according to data compiled...
