All posts tagged "thought leadership fintech"
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89Digital MarketingWhy Publishing Insights Builds Fintech Authority
Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...
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135Digital Marketing
The Importance of Industry Commentary for Fintech Leaders
Jamie Dimon’s annual letter to JPMorgan shareholders runs 40 to 60 pages. It covers macroeconomics, geopolitical risk, regulatory policy, technology trends, and...
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104Digital Marketing
Why Fintech Marketing Requires Credibility
FTX spent $375 million on marketing in 2022. The company bought naming rights to the Miami Heat’s arena for $135 million. It...
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101Digital Marketing
How Publishing Articles Attracts Fintech Partnerships
Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...
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96Digital Marketing
How Fintech Leaders Share Innovation Insights
In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...
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105Digital Marketing
Why Thought Leadership Supports Fintech Reputation
Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...
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109Digital Marketing
Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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126Fintech Startups
How Fintech Entrepreneurs Build Industry Authority
In September 2023, Brian Armstrong, CEO of Coinbase, testified before the U.S. House Financial Services Committee on cryptocurrency regulation. The testimony was...
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117Fintech Startups
Why Fintech Startups Invest in Thought Leadership
When Wealthfront CEO Andy Rachleff began publishing essays about investment methodology in 2012, his company managed less than 100 million dollars in...
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118Fintech Startups
Why Visibility Matters for Fintech Founders
In November 2020, Kristo Kaarmann stood outside the London Stock Exchange wearing a t-shirt that read “Nothing to hide.” The co-founder of...
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115Fintech Startups
How Fintech Startups Establish Industry Authority
When Taavet Hinrikus co-founded TransferWise in 2011, the Estonian entrepreneur faced a credibility problem that no amount of marketing could solve quickly....
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94Fintech Startups
Why Fintech Leaders Share Industry Insights
In March 2019, Adyen’s co-founder Pieter van der Does made an unusual decision for a company that had just posted record revenue...
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99Fintech Startups
How Fintech Leaders Build Industry Credibility
In January 2023, Jaidev Janardana stepped down as CEO of Zopa, the British digital bank, after guiding the company through a transformation...
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119Fintech Startups
Why Fintech Thought Leadership Attracts Investors
In 2012, a venture capitalist named Nigel Morris published a detailed essay arguing that data science would transform consumer lending more profoundly...
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100Fintech Startups
Why Fintech Founders Invest in Industry Publishing
In April 2014, Patrick McKenzie published a 4,000-word essay on Stripe’s company blog explaining why American businesses found it so difficult to...
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78Fintech Startups
Why Fintech Leaders Publish Industry Insights
In October 2020, Cathie Wood published a 15-page research paper through ARK Invest titled “Big Ideas 2021” that included a section predicting...
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126Fintech Startups
Why Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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104Digital Marketing
Why Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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92Digital Marketing
The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
