All posts tagged "thought leadership fintech"
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386Fintech StartupsThe Future of Fintech Thought Leadership and Brand Building
In March 2024, OpenAI announced a partnership with Stripe to handle payment processing for ChatGPT’s subscription services, a deal that placed Stripe...
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244Digital Marketing
Why Publishing Fintech Insights Builds Long-Term Brand Authority
An investor reviewing fintech deal flow in early 2026 searches LinkedIn for “embedded lending infrastructure.” Two companies appear in the results. The...
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287Digital Marketing
How Publishing Expert Opinions Positions Fintech Companies as Innovators
Two payments companies launch in the same year, targeting the same market: cross-border B2B transactions for mid-sized importers. Company A ships a...
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211Digital Marketing
How Fintech Leaders Use Publishing to Build Authority
A payments startup founder spends her Saturday morning writing a breakdown of cross-border settlement costs. She includes figures from a public central...
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164Digital Marketing
How Thought Leadership Strengthens Fintech Market Presence
Fintech companies with active thought leadership programmes achieve 3.3 times stronger market presence scores than non-publishing competitors, according to a 2024 Kantar...
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154Digital Marketing
Why Thought Leadership Is Essential for Fintech Startups
When Plaid was a seed-stage startup in 2013, its co-founders published detailed technical articles about banking API infrastructure before the company had...
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132Digital Marketing
How Fintech Founders Build Authority Through Thought Leadership
Patrick Collison, co-founder of Stripe, maintains a personal website with curated reading lists, book recommendations, and essays about technology and economic growth....
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122Digital Marketing
Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
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116Digital Marketing
The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
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107Digital Marketing
How Fintech Companies Use Content to Attract Investors
Marc Andreessen, co-founder of Andreessen Horowitz, maintains a personal blog and regularly shares articles that influenced his thinking on specific markets. When...
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125Digital Marketing
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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106Digital Marketing
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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125Digital Marketing
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
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77Digital Marketing
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
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83Digital Marketing
Why Thought Leadership Drives Fintech Visibility
In March 2024, Ramp published an analysis showing that the average US company was paying for 3.2 duplicate software subscriptions it did...
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92Digital Marketing
How Fintech Companies Establish Industry Authority
In 2016, a payments company called Marqeta had 50 employees and no public brand recognition outside a small group of payments insiders....
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83Digital Marketing
How Fintech Companies Build Authority Through Content
Square published a report in 2020 called “Getting to Know Bitcoin” that explained cryptocurrency to small business owners in language their accountants...
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120Digital Marketing
How Thought Leadership Strengthens Fintech Brands
Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...
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77Digital Marketing
Why Fintech Companies Publish Industry Analysis
Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...
