All posts tagged "startup credibility"
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155Digital MarketingWhy Thought Leadership Is Essential for Fintech Startups
When Plaid was a seed-stage startup in 2013, its co-founders published detailed technical articles about banking API infrastructure before the company had...
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178Digital Marketing
How Fintech Companies Build Credibility Through Industry Publications
When Ripple’s CEO Brad Garlinghouse published an op-ed in the Financial Times arguing for regulatory clarity on cross-border crypto payments, the article...
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167Digital Marketing
Why Fintech Startups Need Strong Digital PR Strategies
In January 2024, the SEC approved 11 spot Bitcoin ETFs. Within hours, fintech companies that had prepared commentary were quoted in Bloomberg,...
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133Digital Marketing
How Fintech Founders Build Authority Through Thought Leadership
Patrick Collison, co-founder of Stripe, maintains a personal website with curated reading lists, book recommendations, and essays about technology and economic growth....
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123Digital Marketing
Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
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120Digital Marketing
How Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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108Digital Marketing
How Fintech Companies Use Content to Attract Investors
Marc Andreessen, co-founder of Andreessen Horowitz, maintains a personal blog and regularly shares articles that influenced his thinking on specific markets. When...
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123Digital Marketing
How Fintech Startups Use Media to Build Trust
When Revolut applied for its UK banking licence in 2021, regulators evaluated the company’s financial controls, governance structure, and operational resilience. But...
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107Digital Marketing
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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93Digital Marketing
The Importance of Reputation in Fintech Marketing
In 2019, Wells Fargo’s fake accounts scandal had been public knowledge for three years, yet the bank was still losing customers at...
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93Digital Marketing
How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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88Digital Marketing
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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93Digital Marketing
How Fintech Companies Establish Industry Authority
In 2016, a payments company called Marqeta had 50 employees and no public brand recognition outside a small group of payments insiders....
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109Digital Marketing
How Fintech Startups Use Industry Media to Build Credibility
Brex was eighteen months old when its co-founder Henrique Dubugras published an op-ed in TechCrunch explaining why traditional corporate credit cards were...
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124Digital Marketing
Why PR Is Essential for Fintech Startups
Rippling raised its Series D at a $6.5 billion valuation in April 2023, during the worst fintech funding environment in a decade....
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84Digital Marketing
How Fintech Companies Build Authority Through Content
Square published a report in 2020 called “Getting to Know Bitcoin” that explained cryptocurrency to small business owners in language their accountants...
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89Digital Marketing
How Fintech Startups Gain Industry Recognition
Column, the banking infrastructure company, had twelve employees when it received its national bank charter from the OCC in 2022. It was...
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117Digital Marketing
How Fintech Startups Use Content to Build Trust
When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...
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103Fintech Startups
Why Fintech Startups Focus on Brand Credibility
When Revolut applied for its United Kingdom banking license in 2019, regulators at the Prudential Regulation Authority did not simply evaluate the...
