TechBullion
All posts tagged "First-Party Data"
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191Latest NewsFirst-party data is now a paid media requirement, not a nice-to-have
Most marketing teams have been told to collect more first-party data for the last three years. The business case was usually framed...
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214Digital Marketing
US Retail Media Advertising: The $69 Billion Market Reshaping Digital Ads
US retail media advertising market projected to reach $69.33 billion in 2026.‘s latest forecast, the US continues to account for the largest...
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297Digital Marketing
First-Party Data Strategy: Building Durable Audience Intelligence Without Third-Party Cookies
The final deprecation of third-party cookies in Chrome, completing a transition that Safari and Firefox initiated years earlier, has fundamentally altered how...
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508Digital Marketing
Customer Data Platforms in 2026: Architecture, Integration and the Competitive Landscape
Customer data platforms have evolved from a niche integration tool into the central nervous system of modern marketing infrastructure. Picture a mid-sized...
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251Digital Marketing
The Future of MarTech: Key Trends Shaping Marketing Technology Through 2030
The marketing technology landscape is undergoing one of its most significant transformations since the category’s inception. The convergence of artificial intelligence, privacy...
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1.5KArtificial intelligence
Decile’s Luma AI takes on ecommerce’s biggest analytics problem
Ecommerce brands rarely struggle with a lack of data, but what to do with it all as they grow and complexity creeps...
