TechBullion
All posts tagged "finTech marketing"
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104Digital MarketingThe Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
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102Digital Marketing
How Fintech Companies Build Authority Through Industry Commentary
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
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102Digital Marketing
The Role of Digital Media Platforms in Fintech Brand Growth
Fintech companies that maintain active presences across digital media platforms grow brand awareness 3.7 times faster than those relying on a single...
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118Digital Marketing
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
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92Latest News
Why Fintech Thought Leadership Drives Business Growth
In Q3 2024, Marqeta published a report analysing the shift from physical to virtual card issuance across its platform. The report, based...
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94Latest News
How Industry Publications Support Fintech Marketing Strategies
In January 2025, Swedish buy-now-pay-later company Klarna reported that its content marketing programme, centred on industry publication placements rather than paid advertising,...
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92Latest News
Why Fintech Brands Invest in Industry Publications
In 2024, Klarna allocated $18 million of its marketing budget to content and thought leadership initiatives, a 45% increase from 2023. The...
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61Latest News
Why Fintech Startups Invest in Brand Visibility
In October 2024, London-based embedded finance company Weavr raised a $40 million Series B at a valuation that its lead investor, Tiger...
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63Latest News
How Media Platforms Help Fintech Companies Reach Global Audiences
In December 2024, Indian payment infrastructure company Razorpay published an analysis of real-time payment adoption rates across 12 Asian markets on TechBullion....
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717Technology
Working on a fintech marketing strategy? Cut through the noise and use these low-cost common-sense strategies to grow your business.
Consider the pressures upon any given fintech company. If you are a decision-maker in a fintech firm, you don’t need me to...
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3.9KFintech News
Marketing Strategies For FinTech Brands
FinTech is big business and this trend looks set to continue as more and more exciting products enter the market. But as...
