TechBullion
All posts tagged "finTech marketing"
-
212Digital MarketingWhy Fintech Leaders Share Industry Trends and Data
The chief product officer of a cross-border payments company sits in a quarterly board meeting. The board wants to know why two...
-
226Digital Marketing
Why Publishing Fintech Insights Builds Long-Term Brand Authority
An investor reviewing fintech deal flow in early 2026 searches LinkedIn for “embedded lending infrastructure.” Two companies appear in the results. The...
-
246Digital Marketing
How Publishing Expert Opinions Positions Fintech Companies as Innovators
Two payments companies launch in the same year, targeting the same market: cross-border B2B transactions for mid-sized importers. Company A ships a...
-
150Digital Marketing
Why Fintech Companies Publish Market Research and Data
A compliance officer at a European bank receives a vendor shortlist for a new transaction monitoring system. Five providers made the cut....
-
195Digital Marketing
How Fintech Platforms Use Media Visibility to Drive Growth
A fintech startup spends eleven months building a compliance-ready lending API. The product works. The documentation is clean. The engineering team has...
-
154Digital Marketing
The Role of Media Platforms in Fintech Reputation Management
A neobank processes a batch of international transfers three hours late on a Friday afternoon. By Saturday morning, screenshots of failed transaction...
-
190Digital Marketing
How Fintech Leaders Use Publishing to Build Authority
A payments startup founder spends her Saturday morning writing a breakdown of cross-border settlement costs. She includes figures from a public central...
-
157Digital Marketing
Why Media Visibility Is Essential for Fintech Growth
Fintech companies with strong media visibility grow revenue 2.6 times faster than competitors with equivalent products but lower visibility, according to a...
-
147Digital Marketing
How Thought Leadership Strengthens Fintech Market Presence
Fintech companies with active thought leadership programmes achieve 3.3 times stronger market presence scores than non-publishing competitors, according to a 2024 Kantar...
-
171Digital Marketing
Why Fintech Brands Invest in Global Media Exposure
A payments infrastructure company based in London processes transactions across 14 countries. Its product handles currency conversion, compliance checks, and settlement in...
-
146Digital Marketing
Why Fintech Companies Invest in Content Marketing
HubSpot spent $47 million on content marketing in its first decade and built a business worth over $30 billion. The company’s blog,...
-
90Digital Marketing
How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
-
106Digital Marketing
Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
-
107Digital Marketing
The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
-
101Digital Marketing
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
-
96Digital Marketing
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
-
85Digital Marketing
The Importance of Reputation in Fintech Marketing
In 2019, Wells Fargo’s fake accounts scandal had been public knowledge for three years, yet the bank was still losing customers at...
-
139Digital Marketing
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
-
111Digital Marketing
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
