13 expert tips for startups has been published by Mike Saraswat the Founder and CEO of Ekstasy, a creative advertising agency based...
Brand management is an important sector within the marketing industry that is not just interesting for business accidents but also comes along...
A brand style guide is a blueprint of how to communicate your brand both internally and externally. Having one that is clear...
Whether you want to search for a new job, start a business, or just build a better reputation for yourself in your...
Golf is an investment, and like any situation where it’s your money on the line, you want to spend that money well....
Videos have been an integral part of marketing for decades. From testimonials to social media video production, businesses use videos to relate...
If you’re thinking of launching a brand-new business, you’ll already know that there’s a lot to think about. From shaping your business...
There are many advantages of developing a solid brand. Brand equity helps you tell your company’s story, enhance credibility, connect with people,...
Technology has completely taken over the world today. From everyday gadgets to laptops and smartphones, technology has changed the way we live....
Recognition is a long process that requires an integrated approach. Often this direction of development is ignored, not fully understanding the importance....
Vincent M. Tome is a Naples, FL cabinet designer and founder of Vincenzo Collection, a Florida based watch brand. As the Executive...
Social Media’s power to connect has completely changed the way we interface with one another. People are able to discover new things,...
One of today’s fastest growing independent brands in the luxury sector is Italian fashion house 100% Capri . The brainchild of founder and CEO Antonino...
If you have a passion for beauty and have started your own brand, you’re well on your way to success. Getting started is...
Fraud prevention should be a priority for your e-commerce brand. But how do you know that the fraud prevention tool you are...
You can learn a great deal about a culture by eating its food. A region’s cuisine is an integral part of what...
Time and time again we hear the same old adage: “brand tracking is broken”. And do you know what? These people are...
Artificial intelligence and digital marketing go hand in hand these days. A recent study by Salesforce reveals that 51% of marketers now...
As a marketer, images provide an exceptional means of taking your brand’s story to new heights, capturing the attention and respect of...