Undoubtedly, the main goal of any brand, organization, or entrepreneur, is to achieve business success. Since no brand wants to run at a loss, the desire to get bigger is something that they hope to achieve. However, many CEOs and entrepreneurs cannot harness their resources and get this desired business growth. This is where an exceptional PR specialist like Taylor Ping comes in.
Taylor Ping is the founder and CEO of Hierarchy Media, a renowned public relations agency specializing in developing comprehensive communications programs for other entrepreneurs, innovators, public figures, and brands. Taylor Ping knows what it means to work hard and she has used her exceptional public relations skills to help entrepreneurs develop their businesses from little-known start-ups into reputable firms with massive digital authority.
Through her years of experience in the industry, she has discovered three essential secrets to successful PR: passion, dedication, and skills. These three components have helped her achieve great success in her career and she has modeled these factors to help other entrepreneurs achieve their business success.
The Need to Always Level Up
Taylor Ping believes that all business leaders should always aim for the next level of success. No matter how small or big a brand is, they will achieve more if they desire to get bigger and strive to achieve this.
“All projects I work on are big, whether it is a corporate brand or a start-up, an up and coming talent or a verified celebrity, there is always the next level for everyone,” Taylor Ping explains.
This is why the budding PR specialist focuses on empowering many business entrepreneurs to create their unique stories and express themselves across all digital platforms.
There is nothing more important to Taylor Ping than helping other entrepreneurs achieve their next level of success. This passion stems from the desire to bring out the inner icon in everyone she works with. She once said, “My passion and drive is rooted in the desire to change the narrative for struggling entrepreneurs. Over time, I watched many talented men and women being overlooked for their minds and ideas. They are denied the right guidance to shape their business passions, and as a result, they miss out on important business opportunities or lose to someone else with only bigger following or online presence.”
Even worse, many growing entrepreneurs make the mistake of trusting incompetent agencies and marketing firms who screw them with thousands of dollars but fail to deliver the best result because they use outdated and ineffective PR techniques.
For Taylor Ping, the focus is to empower purpose-driven and talented entrepreneurs to accomplish their desired development and transform them into movers and shakers of the industry they find themselves in. By helping entrepreneurs answer questions like “what impact do they want to have?”, “Why do they pursue their respective goals?”, “what image do they want to create?”, these entrepreneurs can discover their identities as they focus on achieving business growth.