Digital Marketing

Some Of The Top Online Tools Every Aspiring Digital Marketer Should Know In 2021

If you are aspiring to become an expert digital marketer, you might want to learn about certain online tools that will help you boost your marketing strategies and Rate of Investments (ROI). 

Digital marketing tools do not only let you implement proper strategies effectively but also cut down your cost as most of them are free. They can help keep things organized, create engaging copies, track the latest online trends, review performance and much more. 

On that note, let’s talk about some of the most influential and free online tools that you should try out to become an equipped digital marketing expert in 2021.

Google Analytics 

Google Analytics is a robust digital marketing tool that may assist you in making a variety of marketing decisions. It is simple for marketers to get an idea of the directions necessary to follow with website updates and changes in strategy using the numerous data insights provided by Google Analytics. 

Consider the following scenario: it comes to your attention that a specific social media campaign is generating a lot of traffic to your website. You can alter your future approach based on this information in order to get better results.

Or perhaps you’ve discovered that a specific group of keywords is generating a lot of organic traffic to your website. You may focus your attention on these keywords more, making sure to use them when you produce content in the future.

To learn more about how Google Analytics works, you take a free online google analytics course offered by Google Analytics Academy. Besides this, many online learning websites like Udemy, Coursera, edX, Testbook and others offer digital marketing courses some of which specialize in Google Analytics.


With around 11 million consumers, MailChimp is one of the top email marketing and social marketing tools. If email marketing is a part of your core marketing strategy, this is a must tool for you.

MailChimp has pre-built, customizable email automation that allows you to reach out to the right people at the right time. The best part is that you can send your customers automated birthday and welcome messages, as well as order notifications in bulk. 

You can use MailChimp for free till your first 2000 contacts which are highly unlikely when you are just starting. This is the reason, you should get your hands on this amazing digital marketing tool so that in the future you know how to leverage this tool to drive traffic, increase conversions, and grow sales as a digital marketer.


Only a digital marketer can understand the need for a quality design tool to create engaging social media posts and ads.

Canva is a popular design tool that lets you create visually appealing content that you can post on your blogs, websites, social media accounts, and other platforms. Any digital marketing effort relies heavily on visual material to attract the intended consumer group.

Canva has a massive library of templates, stock pictures, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign. 

The best part is that you don’t need an experienced designer to create visual content on Canva. It’s so simple that even someone without any design experience can use it.


Pinterest is the social media platform if you are searching for inspiration or creative ideas for your next social media marketing post. The platform will help you find viral images, quotes, videos and GIFs and use them to entice your audience. It doesn’t matter whether it’s fashion and beauty, food or hospitality, Pinterest may be the platform for you.

It allows users to share, discover and collect creative ideas and visual bookmarks known as ‘Pins’.

Lastly, if you happen to live in a major city like Delhi (the Country’s capital) where the demand for expert digital marketers is high and you are planning to enter the digital marketing industry, then you must enrol in a good digital marketing course in Delhi before applying for digital marketing job.

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