Real World Assets (RWA Inc.), a leader in the tokenization of real-world assets, is excited to announce the appointment of Stephen Schueler to its Board of Directors, effective immediately. Schueler is a seasoned executive with a proven track record of driving growth, innovation, and operational excellence in global companies across multiple industries.
Stephen Schueler brings unmatched experience from some of the most powerful and transformative companies in the world. At Microsoft, he served as Corporate Vice President of Global Retail Sales & Marketing, where he played a critical role in expanding the company’s footprint across global markets and contributing to Microsoft’s $200B+ in annual revenue. His work at Microsoft positioned him as a leader in scaling operations, integrating innovative retail strategies, and driving commercial success.
Prior to Microsoft, Stephen spent over two decades at Procter & Gamble, one of the world’s largest consumer goods companies. There, he held several leadership roles and ultimately rose to become Senior Vice President, Head of Global Retail Operations. In this role, he oversaw international commercial strategies, supply chain optimization, and operational execution across a wide variety of regions and product categories.
Following his time at P&G, Schueler was appointed Chief Commercial Officer at A.P. Moller–Maersk, the world’s largest shipping and logistics company. He led global operations from 374 offices across 114 countries, managing revenues exceeding $30 billion annually. His strategic leadership was key to driving efficiency, expanding market presence, and building long-term partnerships. Currently, Stephen serves as Chairman of Eagle AI and Inerfuel and is a Board Advisor to both LumeNXT and Vikand.
“Bringing Stephen onto our board is a major moment for RWA Inc.,” said Kevin Yunai, CEO and founder. “He’s led billion-dollar divisions at the world’s most influential companies. His operational insight and global network are invaluable as we scale our platform to capture part of the $16 trillion asset tokenization market. His presence reinforces our commitment to leadership and execution at the highest level.”
Stephen joins RWA Inc. at a pivotal moment in its growth. With listings on major exchanges including KuCoin, Gate.io, and MEXC, and over 50 strategic partners worldwide, RWA Inc. has firmly positioned itself as a category leader in Web3 infrastructure supporting real-world assets.
“Real World Assets (RWA Inc.) is leading the transformation of traditional assets through tokenization,” said Schueler. “The team, the technology, and the long-term vision reflect deep expertise and innovation. They are building credibility, transparency, and global reach—laying the foundation for sustainable and inclusive growth.”
About RWA Inc
RWA Inc offers end-to-end real-world asset (RWA) tokenization through a cutting-edge multi-asset platform that includes tokenization as-a service, a launchpad, and a marketplace. With a short-term focus on startup utility tokens for our go-to-market strategy, our primary emphasis is on strategically expanding into startup equity tokens, real estate, collectibles, and other asset classes via registered security tokens. As an innovator in the RWA niche, we help tech startups and established companies successfully launch utility and security compliant tokens and thrive in the Web3 market. Our approach addresses the need for extensive tokenization support for Web2 startups, fostering their dynamic growth potential. Our versatile solution aims to unlock opportunities across diverse asset classes, enhance liquidity, broaden market reach, support business development, and unlock asset value, effectively meeting market demands.
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