Digital Marketing
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186How Thought Leadership Strengthens Fintech Brands
Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...
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170Why Fintech Companies Publish Industry Analysis
Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...
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150How Fintech Startups Gain Industry Recognition
Column, the banking infrastructure company, had twelve employees when it received its national bank charter from the OCC in 2022. It was...
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143Why Publishing Insights Builds Fintech Authority
Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...
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208The Importance of Industry Commentary for Fintech Leaders
Jamie Dimon’s annual letter to JPMorgan shareholders runs 40 to 60 pages. It covers macroeconomics, geopolitical risk, regulatory policy, technology trends, and...
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170How Fintech Brands Build Global Visibility
Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...
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168Why Fintech Marketing Requires Credibility
FTX spent $375 million on marketing in 2022. The company bought naming rights to the Miami Heat’s arena for $135 million. It...
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185How Publishing Articles Attracts Fintech Partnerships
Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...
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183Why Fintech Companies Invest in Industry Publishing
Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...
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169How Fintech Leaders Share Innovation Insights
In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...
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164Why Thought Leadership Supports Fintech Reputation
Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...
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189How Fintech Startups Use Content to Build Trust
When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...
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181Why Media Presence Strengthens Fintech Brands
In 2015, Transferwise (now Wise) placed a full-page advertisement in the Financial Times that consisted entirely of data: a table comparing the...
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229How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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171Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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168Why Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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168How Fintech Founders Share Industry Expertise Through Media
Eighty-two percent of fintech founders at companies that raised Series A or later have published at least one industry article or media...
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195The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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170Why Publishing Insights Supports Fintech Investor Relations
Fintech companies that maintain active publishing programmes receive 2.8 times more inbound investor inquiries than comparable companies without published content, according to...
