Digital Marketing
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287Why Media Visibility Is Essential for Fintech Growth
Fintech companies with strong media visibility grow revenue 2.6 times faster than competitors with equivalent products but lower visibility, according to a...
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234How Thought Leadership Strengthens Fintech Market Presence
Fintech companies with active thought leadership programmes achieve 3.3 times stronger market presence scores than non-publishing competitors, according to a 2024 Kantar...
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282Why Fintech Brands Invest in Global Media Exposure
A payments infrastructure company based in London processes transactions across 14 countries. Its product handles currency conversion, compliance checks, and settlement in...
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226Why Thought Leadership Is Essential for Fintech Startups
When Plaid was a seed-stage startup in 2013, its co-founders published detailed technical articles about banking API infrastructure before the company had...
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278How Fintech Companies Build Credibility Through Industry Publications
When Ripple’s CEO Brad Garlinghouse published an op-ed in the Financial Times arguing for regulatory clarity on cross-border crypto payments, the article...
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223The Role of Media Coverage in Fintech Brand Growth
When Stripe announced its $6.5 billion Series I raise in March 2023, the funding round generated over 2,000 media articles within 48...
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241Why Fintech Startups Need Strong Digital PR Strategies
In January 2024, the SEC approved 11 spot Bitcoin ETFs. Within hours, fintech companies that had prepared commentary were quoted in Bloomberg,...
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188How Fintech Founders Build Authority Through Thought Leadership
Patrick Collison, co-founder of Stripe, maintains a personal website with curated reading lists, book recommendations, and essays about technology and economic growth....
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173The Importance of Publishing Industry Insights for Fintech Companies
When Plaid published its annual “Fintech Effect” report, it did not include a single mention of Plaid’s product. The report surveyed thousands...
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245Why Fintech Companies Invest in Content Marketing
HubSpot spent $47 million on content marketing in its first decade and built a business worth over $30 billion. The company’s blog,...
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172How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
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191Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
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238How Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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189The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
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172How Fintech Companies Use Content to Attract Investors
Marc Andreessen, co-founder of Andreessen Horowitz, maintains a personal blog and regularly shares articles that influenced his thinking on specific markets. When...
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212Why Industry Publications Matter for Fintech Visibility
A fintech company’s LinkedIn post reaches 5,000 impressions. A contributed article in American Banker reaches 2,000 readers. By raw numbers, the LinkedIn...
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171How Fintech Startups Use Media to Build Trust
When Revolut applied for its UK banking licence in 2021, regulators evaluated the company’s financial controls, governance structure, and operational resilience. But...
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198The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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182Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
