Posts By Reeves Birner
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220Digital MarketingWhy Publishing Insights Builds Fintech Authority
Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...
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312Digital MarketingThe Importance of Industry Commentary for Fintech Leaders
Jamie Dimon’s annual letter to JPMorgan shareholders runs 40 to 60 pages. It covers macroeconomics, geopolitical risk, regulatory policy, technology trends, and...
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277Digital MarketingHow Fintech Brands Build Global Visibility
Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...
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268Digital Marketing
Why Fintech Marketing Requires Credibility
FTX spent $375 million on marketing in 2022. The company bought naming rights to the Miami Heat’s arena for $135 million. It...
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291Digital Marketing
How Publishing Articles Attracts Fintech Partnerships
Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...
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263Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...
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266Digital Marketing
How Fintech Leaders Share Innovation Insights
In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...
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262Digital Marketing
Why Thought Leadership Supports Fintech Reputation
Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...
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279Digital Marketing
How Fintech Startups Use Content to Build Trust
When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...
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270Digital Marketing
Why Media Presence Strengthens Fintech Brands
In 2015, Transferwise (now Wise) placed a full-page advertisement in the Financial Times that consisted entirely of data: a table comparing the...
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367Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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265Digital Marketing
Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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377Fintech News
How Artificial Intelligence Is Transforming Financial Services
JPMorgan Chase employs more than 2,000 data scientists and machine learning engineers. The bank’s COO disclosed this figure during an investor presentation...
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295Fintech News
The Role of AI in Modern Fintech Platforms
Klarna processes roughly 2 million transactions per day across 45 markets. In 2024, the Swedish buy-now-pay-later company announced that its AI-powered customer...
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382Fintech News
Why Machine Learning Is Critical to Fintech Innovation
In 2012, a team at the University of Toronto entered an image recognition competition and won by a margin that stunned the...
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340Fintech News
How AI Is Improving Financial Risk Management
On March 10, 2023, Silicon Valley Bank collapsed in 48 hours. The bank’s risk management models had not flagged the concentration of...
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312Fintech News
The Growth of AI-Driven Financial Platforms
Ant Group’s Alipay processed 118.8 billion transactions in the twelve months ending March 2024. Behind each transaction, multiple AI models ran simultaneously:...
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450Fintech News
Why Fintech Companies Are Investing in Artificial Intelligence
Ramp, the corporate expense management company, announced in early 2024 that its AI system had identified $150 million in duplicate software subscriptions...
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396Fintech News
How AI Is Enhancing Fraud Detection in Financial Services
In December 2023, Mastercard’s AI fraud detection system blocked a coordinated attack that attempted to process $1.2 million in fraudulent transactions across...
