All posts tagged "media exposure fintech"
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184Digital MarketingWhy Fintech Brands Invest in Global Media Exposure
A payments infrastructure company based in London processes transactions across 14 countries. Its product handles currency conversion, compliance checks, and settlement in...
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148Digital Marketing
The Role of Media Coverage in Fintech Brand Growth
When Stripe announced its $6.5 billion Series I raise in March 2023, the funding round generated over 2,000 media articles within 48...
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96Digital Marketing
How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
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123Digital Marketing
How Fintech Startups Use Media to Build Trust
When Revolut applied for its UK banking licence in 2021, regulators evaluated the company’s financial controls, governance structure, and operational resilience. But...
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108Digital Marketing
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
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149Digital Marketing
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
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99Digital Marketing
Why Fintech Leaders Invest in Media Visibility
David Vélez, the founder of Nubank, gave 127 media interviews in 2022. That is roughly one interview every three days. Nubank had...
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101Digital Marketing
How Fintech Brands Build Global Visibility
Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...
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110Digital Marketing
Why Media Presence Strengthens Fintech Brands
In 2015, Transferwise (now Wise) placed a full-page advertisement in the Financial Times that consisted entirely of data: a table comparing the...
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100Fintech Startups
Why Fintech Startups Invest in Media Exposure
In February 2015, Monzo did not yet have a banking license, a mobile app, or a single customer. What it had was...
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86Fintech Startups
The Role of Media Exposure in Fintech Investment
In October 2019, a relatively unknown British fintech company called Checkout.com closed a 230 million dollar Series A round at a 2...
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118Fintech Startups
How Fintech Companies Build Authority Through Media
In June 2019, Transferwise, now Wise, took out a full-page advertisement in the Financial Times that consisted entirely of a table comparing...
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90Fintech Startups
Why Fintech Companies Use Media to Build Credibility
In May 2020, during the first months of the pandemic, a small British fintech called Tide faced a crisis that threatened its...
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98Digital Marketing
How Fintech Founders Share Industry Expertise Through Media
Eighty-two percent of fintech founders at companies that raised Series A or later have published at least one industry article or media...
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120Digital Marketing
Why Fintech Media Visibility Drives Investor Interest in Early-Stage Startups
Early-stage fintech startups with consistent media coverage raise 2.3 times more capital than comparable companies without press visibility, according to a 2024...
