All posts tagged "marketing analytics"
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248Artificial intelligenceEthical AI in Marketing Analytics: Balancing Innovation and Responsibility
In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations face growing ethical challenges in data...
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931Interviews and ReviewsDecoding the Evolution of Marketing Analytics: An Exclusive Interview with Expert Mickey Singh
Today, we’re thrilled to bring you an exclusive interview with Mickey Singh, a seasoned marketing analytics professional with over a decade of...
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626Digital MarketingWhat are the key aspects of call tracking?
Call tracking is an effective marketing analytics tool, providing data on the channels and campaigns which drive phone calls, making it easier...
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3.5KBig DataHow to Approach Migrating Marketing Analytics Platforms; By Yogeeta Chainani, Co-founder and Chief Product Officer of Swaarm
With dozens of data analytics and tracking platforms available in the market to support your company’s marketing program, each with their own...
