All posts tagged "marketing analytics"
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3.5KArtificial intelligenceOneScreen.ai Appoints Industry Veteran Pat Griffin as Chief Revenue Officer to Scale OOH Market Expansion
OneScreen.ai, the leading technology platform modernizing the out-of-home (OOH) advertising industry, has announced the appointment of Pat Griffin as Chief Revenue Officer...
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5.4KBusiness news
A/B Testing Best Practices: TagStride’s Tips for Success
In modern digital marketing, product development, and user experience design, decisions should be driven by evidence — not assumptions. A/B testing has...
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633Artificial intelligenceEthical AI in Marketing Analytics: Balancing Innovation and Responsibility
In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations face growing ethical challenges in data...
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1.1KInterviews and Reviews
Decoding the Evolution of Marketing Analytics: An Exclusive Interview with Expert Mickey Singh
Today, we’re thrilled to bring you an exclusive interview with Mickey Singh, a seasoned marketing analytics professional with over a decade of...
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804Digital Marketing
What are the key aspects of call tracking?
Call tracking is an effective marketing analytics tool, providing data on the channels and campaigns which drive phone calls, making it easier...
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3.7KBig Data
How to Approach Migrating Marketing Analytics Platforms; By Yogeeta Chainani, Co-founder and Chief Product Officer of Swaarm
With dozens of data analytics and tracking platforms available in the market to support your company’s marketing program, each with their own...
