All posts tagged "fintech reputation"
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2Digital MarketingHow Fintech Startups Use Media to Build Trust
Trust is the most valuable currency in financial services. Edelman’s 2024 Trust Barometer found that financial services remained one of the least...
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2Digital Marketing
The Importance of Reputation in Fintech Marketing
Reputation influenced 73% of enterprise fintech vendor selections in 2024, ranking above product features (68%) and pricing (61%) as a decision factor,...
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2Digital Marketing
How Fintech Companies Establish Industry Authority
Industry authority — the perception that a company is a leading voice and reliable source within its sector — is the single...
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4Digital Marketing
How Fintech Startups Gain Industry Recognition
Fintech startups included in industry recognition lists — such as CB Insights’ Fintech 250, Deloitte’s Technology Fast 500, or Forbes Fintech 50...
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2Digital Marketing
The Importance of Industry Commentary for Fintech Leaders
Fintech executives who publish regular industry commentary receive 40% more inbound partnership inquiries than those who do not, according to a 2025...
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2Digital Marketing
Why Fintech Marketing Requires Credibility
A 2025 Edelman Trust Barometer survey found that 73% of financial services buyers said they would not engage with a fintech company...
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4Digital Marketing
Why Thought Leadership Supports Fintech Reputation
Fintech companies with active thought leadership programs score 34% higher on industry reputation indices than those without, according to a 2025 RepTrak...
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2Digital Marketing
Why Fintech Thought Leadership Matters
The global fintech industry generated $245 billion in revenue in 2024 and is projected to reach $450 billion by 2028, according to...
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2Fintech Startups
The Importance of Credibility in Fintech Growth
Credibility is the currency that fintech companies trade on before they have significant revenue. According to McKinsey’s 2024 fintech trust research, 82%...
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2Fintech Startups
How Fintech Leaders Build Industry Credibility
Industry credibility is the most valuable intangible asset a fintech leader can build. According to McKinsey’s 2024 executive credibility study, fintech leaders...
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2Fintech Startups
The Importance of Reputation in Fintech Markets
Reputation is the most durable competitive asset in financial services. According to McKinsey’s 2024 fintech reputation study, fintech companies with top-quartile reputation...
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2Fintech Startups
How Fintech Startups Build Industry Trust
Trust is the prerequisite for every transaction in financial services. According to McKinsey’s 2024 trust index, fintech companies that scored in the...
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3Fintech Startups
Why Fintech Companies Use Media to Build Credibility
Media credibility is one of the few assets in fintech that cannot be purchased — it must be earned. According to CB...
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5Digital Marketing
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
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6Digital Marketing
How Publishing Articles Strengthens Fintech Market Positioning
Fintech companies that publish at least eight articles per quarter achieve 2.9 times stronger market positioning scores than non-publishing competitors, according to...
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7Digital Marketing
The Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
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8Digital Marketing
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
