All posts tagged "fintech content marketing"
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98Digital MarketingHow Publishing Articles Attracts Fintech Partnerships
Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...
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108Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...
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98Digital Marketing
Why Thought Leadership Supports Fintech Reputation
Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...
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109Digital Marketing
How Fintech Startups Use Content to Build Trust
When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...
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105Digital Marketing
Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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143Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
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114Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
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61Latest News
Why Fintech Companies Publishing Expert Insights Grow Brand Authority Faster
In January 2025, Stripe published a 47-page report on the state of internet payments that was downloaded over 200,000 times in its...
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100Latest News
How Industry Publications Support Fintech Marketing Strategies
In January 2025, Swedish buy-now-pay-later company Klarna reported that its content marketing programme, centred on industry publication placements rather than paid advertising,...
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103Latest News
Why Fintech Companies Use Thought Leadership to Build Trust
In March 2025, a Harris Poll survey of 2,400 US consumers found that 67% would not trust a fintech company with their...
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104Latest News
Why Fintech Brands Invest in Industry Publications
In 2024, Klarna allocated $18 million of its marketing budget to content and thought leadership initiatives, a 45% increase from 2023. The...
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83Latest News
How Publishing Industry Analysis Strengthens Fintech Credibility
In August 2024, cross-border payment company dLocal published a 32-page analysis of payment infrastructure maturity across 18 emerging markets. The report introduced...
