All posts tagged "fintech content marketing"
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12Latest NewsWhy Fintech Companies Publishing Expert Insights Grow Brand Authority Faster
In January 2025, Stripe published a 47-page report on the state of internet payments that was downloaded over 200,000 times in its...
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20Latest News
How Industry Publications Support Fintech Marketing Strategies
In January 2025, Swedish buy-now-pay-later company Klarna reported that its content marketing programme, centred on industry publication placements rather than paid advertising,...
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14Latest News
Why Fintech Companies Use Thought Leadership to Build Trust
In March 2025, a Harris Poll survey of 2,400 US consumers found that 67% would not trust a fintech company with their...
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9Latest News
Why Fintech Brands Invest in Industry Publications
In 2024, Klarna allocated $18 million of its marketing budget to content and thought leadership initiatives, a 45% increase from 2023. The...
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14Latest News
How Publishing Industry Analysis Strengthens Fintech Credibility
In August 2024, cross-border payment company dLocal published a 32-page analysis of payment infrastructure maturity across 18 emerging markets. The report introduced...
