All posts tagged "fintech brand strategy"
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15Latest NewsHow Publishing Expert Commentary Strengthens Fintech Brands
When the European Central Bank announced its digital euro pilot programme in November 2024, Worldline’s chief innovation officer published a detailed analysis...
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19Latest News
How Industry Publications Support Fintech Marketing Strategies
In January 2025, Swedish buy-now-pay-later company Klarna reported that its content marketing programme, centred on industry publication placements rather than paid advertising,...
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14Latest News
Why Publishing Industry Analysis Strengthens Fintech Reputation
When Adyen published its quarterly earnings letter in February 2025, the document included a detailed breakdown of payment processing volumes across 47...
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12Latest News
Why Fintech Companies Use Thought Leadership to Build Trust
In March 2025, a Harris Poll survey of 2,400 US consumers found that 67% would not trust a fintech company with their...
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8Latest News
Why Fintech Brands Invest in Industry Publications
In 2024, Klarna allocated $18 million of its marketing budget to content and thought leadership initiatives, a 45% increase from 2023. The...
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18Latest News
Why Fintech Startups Invest in Brand Visibility
In October 2024, London-based embedded finance company Weavr raised a $40 million Series B at a valuation that its lead investor, Tiger...
