All posts tagged "brand visibility fintech"
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3Digital MarketingHow Media Visibility Supports Fintech Growth
Fintech companies with high media visibility grew revenue 2.7 times faster than low-visibility competitors in the same product categories, according to a...
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2Digital Marketing
How Fintech Companies Use Media Exposure to Grow
Media exposure contributed to 28% of new enterprise customer acquisition for fintech companies in 2024, according to a Pavilion survey of 400...
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2Digital Marketing
Why Media Exposure Is Valuable for Fintech Companies
A single feature article in a top-tier industry publication generates an average of $47,000 in equivalent advertising value for B2B fintech companies,...
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2Digital Marketing
Why Thought Leadership Drives Fintech Visibility
Thought leadership content generated 47% more impressions per dollar than paid advertising for B2B fintech companies in 2024, according to LinkedIn’s B2B...
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2Digital Marketing
How Fintech Brands Build Global Visibility
Fintech companies operating across multiple markets now allocate an average of 18% of their marketing budgets to global visibility campaigns, up from...
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2Digital Marketing
Why Media Presence Strengthens Fintech Brands
Fintech companies with consistent media presence — defined as at least one earned or contributed media placement per month — achieved 47%...
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2Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
Fintech companies that publish at least eight articles per quarter on recognised industry platforms generate 3.8x more organic search traffic to their...
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2Fintech Startups
How Fintech Companies Build Market Recognition
Market recognition — the degree to which potential customers, investors, and partners know a fintech company by name — directly affects growth...
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2Fintech Startups
Why Visibility Matters for Fintech Founders
Fintech founders who maintain public visibility raise capital 40% faster, close enterprise deals 35% sooner, and attract senior talent at twice the...
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2Fintech Startups
How Fintech Founders Build Global Networks
Fintech founders with strong global networks raise larger rounds, enter new markets faster, and close cross-border partnerships at higher rates than those...
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2Fintech Startups
How Fintech Companies Gain Industry Visibility
Industry visibility — the degree to which a fintech company is recognised and discussed within its target market — correlates directly with...
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4Fintech Startups
Why Fintech Companies Invest in Brand Visibility
Brand visibility investment among fintech companies grew 34% between 2023 and 2024, according to CB Insights’ fintech marketing report. The increase reflects...
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3Fintech Startups
How Fintech Brands Strengthen Global Recognition
Global brand recognition gives fintech companies a decisive advantage in international expansion. According to McKinsey’s 2024 global brand study, fintech companies with...
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6Digital Marketing
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
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7Digital Marketing
Why Media Visibility Is Critical for Fintech Startups
Fintech startups with consistent media visibility raise 2.3 times more capital and acquire customers at 41% lower cost than comparable startups without...
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7Digital Marketing
The Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
