All posts tagged "Brand Authority"
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102Digital MarketingHow Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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86Digital Marketing
How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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123Digital Marketing
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
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93Digital Marketing
Why Fintech Marketing Is Driven by Content
Nubank spent $8 per customer on acquisition in 2023, while the average Brazilian bank spent $42. Nubank had 100 million customers. At...
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72Digital Marketing
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
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73Digital Marketing
The Role of Publishing in Fintech Brand Building
Wise changed its name from TransferWise in February 2021 and went public four months later at a $11 billion valuation. The name...
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87Digital Marketing
How Fintech Companies Establish Industry Authority
In 2016, a payments company called Marqeta had 50 employees and no public brand recognition outside a small group of payments insiders....
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82Digital Marketing
Why Publishing Articles Supports Fintech Growth
Checkout.com was processing $2 billion in annual payment volume when it started publishing detailed analyses of payment acceptance rates across different European...
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78Digital Marketing
How Fintech Companies Build Authority Through Content
Square published a report in 2020 called “Getting to Know Bitcoin” that explained cryptocurrency to small business owners in language their accountants...
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91Digital Marketing
Why Fintech Leaders Invest in Media Visibility
David Vélez, the founder of Nubank, gave 127 media interviews in 2022. That is roughly one interview every three days. Nubank had...
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116Digital Marketing
How Thought Leadership Strengthens Fintech Brands
Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...
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73Digital Marketing
Why Fintech Companies Publish Industry Analysis
Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...
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86Digital Marketing
How Fintech Startups Gain Industry Recognition
Column, the banking infrastructure company, had twelve employees when it received its national bank charter from the OCC in 2022. It was...
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86Digital Marketing
Why Publishing Insights Builds Fintech Authority
Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...
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101Digital Marketing
Why Fintech Marketing Requires Credibility
FTX spent $375 million on marketing in 2022. The company bought naming rights to the Miami Heat’s arena for $135 million. It...
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98Digital Marketing
Why Thought Leadership Supports Fintech Reputation
Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...
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105Digital Marketing
Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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94Fintech Startups
Why Fintech Startups Focus on Brand Credibility
When Revolut applied for its United Kingdom banking license in 2019, regulators at the Prudential Regulation Authority did not simply evaluate the...
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113Fintech Startups
Why Fintech Startups Invest in Thought Leadership
When Wealthfront CEO Andy Rachleff began publishing essays about investment methodology in 2012, his company managed less than 100 million dollars in...
