All posts tagged "Brand Authority"
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227Digital MarketingWhy Fintech Leaders Share Industry Trends and Data
The chief product officer of a cross-border payments company sits in a quarterly board meeting. The board wants to know why two...
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360Fintech Startups
The Future of Fintech Thought Leadership and Brand Building
In March 2024, OpenAI announced a partnership with Stripe to handle payment processing for ChatGPT’s subscription services, a deal that placed Stripe...
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204Digital Marketing
How Industry Publications Help Fintech Startups Gain Recognition
Three engineers leave a bank to build an API that automates trade finance document verification. They spend fourteen months building the product,...
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238Digital Marketing
Why Publishing Fintech Insights Builds Long-Term Brand Authority
An investor reviewing fintech deal flow in early 2026 searches LinkedIn for “embedded lending infrastructure.” Two companies appear in the results. The...
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166Digital Marketing
Why Fintech Companies Publish Market Research and Data
A compliance officer at a European bank receives a vendor shortlist for a new transaction monitoring system. Five providers made the cut....
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269Digital Marketing
How Publishing Expert Opinions Positions Fintech Companies as Innovators
Two payments companies launch in the same year, targeting the same market: cross-border B2B transactions for mid-sized importers. Company A ships a...
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201Digital Marketing
How Fintech Leaders Use Publishing to Build Authority
A payments startup founder spends her Saturday morning writing a breakdown of cross-border settlement costs. She includes figures from a public central...
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157Digital Marketing
How Thought Leadership Strengthens Fintech Market Presence
Fintech companies with active thought leadership programmes achieve 3.3 times stronger market presence scores than non-publishing competitors, according to a 2024 Kantar...
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177Digital Marketing
Why Fintech Brands Invest in Global Media Exposure
A payments infrastructure company based in London processes transactions across 14 countries. Its product handles currency conversion, compliance checks, and settlement in...
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166Digital Marketing
How Fintech Companies Build Credibility Through Industry Publications
When Ripple’s CEO Brad Garlinghouse published an op-ed in the Financial Times arguing for regulatory clarity on cross-border crypto payments, the article...
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127Digital Marketing
How Fintech Founders Build Authority Through Thought Leadership
Patrick Collison, co-founder of Stripe, maintains a personal website with curated reading lists, book recommendations, and essays about technology and economic growth....
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107Digital Marketing
The Importance of Publishing Industry Insights for Fintech Companies
When Plaid published its annual “Fintech Effect” report, it did not include a single mention of Plaid’s product. The report surveyed thousands...
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159Digital Marketing
Why Fintech Companies Invest in Content Marketing
HubSpot spent $47 million on content marketing in its first decade and built a business worth over $30 billion. The company’s blog,...
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115Digital Marketing
Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
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113Digital Marketing
The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
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110Digital Marketing
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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122Digital Marketing
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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102Digital Marketing
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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92Digital Marketing
The Importance of Reputation in Fintech Marketing
In 2019, Wells Fargo’s fake accounts scandal had been public knowledge for three years, yet the bank was still losing customers at...
