All posts tagged "Brand Authority"
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108Fintech StartupsHow Fintech Companies Build Market Recognition
In January 2019, the New York City subway system began displaying advertisements for a company most commuters had never heard of. The...
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106Fintech Startups
How Fintech Startups Establish Industry Authority
When Taavet Hinrikus co-founded TransferWise in 2011, the Estonian entrepreneur faced a credibility problem that no amount of marketing could solve quickly....
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83Fintech Startups
The Importance of Credibility in Fintech Growth
On June 25, 2020, Wirecard AG filed for insolvency after admitting that 1.9 billion euros in cash balances on its books likely...
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121Fintech Startups
How Fintech Companies Gain Industry Visibility
In late 2018, a compliance technology startup called ComplyAdvantage faced a problem common to fintech companies operating in unsexy but essential market...
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109Fintech Startups
The Role of Industry Publications in Fintech Growth
In 2007, a small publication called American Banker ran a feature story about a San Francisco startup called Lending Club that was...
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96Fintech Startups
How Fintech Startups Build Authority in Competitive Markets
When Brex launched in 2018 with a corporate credit card for startups, the company entered a market dominated by American Express, which...
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107Fintech Startups
Why Fintech Companies Invest in Brand Visibility
In September 2021, Klarna became the official payment partner of the Chicago Bears, placing its logo on the NFL team’s stadium, jersey...
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95Fintech Startups
How Fintech Leaders Build Industry Credibility
In January 2023, Jaidev Janardana stepped down as CEO of Zopa, the British digital bank, after guiding the company through a transformation...
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73Fintech Startups
How Fintech Companies Establish Market Authority
In 2017, Ripple Labs faced a credibility crisis that threatened to undermine years of technical development. The company had built a cross-border...
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84Fintech Startups
How Fintech Brands Strengthen Global Recognition
In December 2022, Wise ran what the company called the “World’s Most Transparent Billboard” campaign in downtown Manhattan. The digital billboard displayed,...
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77Fintech Startups
The Importance of Reputation in Fintech Markets
On November 8, 2022, Binance CEO Changpeng Zhao posted a single tweet announcing that his company would liquidate its holdings of FTT,...
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79Fintech Startups
How Fintech Startups Build Industry Trust
In August 2016, a startup called Wealthsimple ran an experiment that contradicted everything its competitors believed about acquiring high-net-worth customers. Instead of...
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104Fintech Startups
How Fintech Companies Build Authority Through Media
In June 2019, Transferwise, now Wise, took out a full-page advertisement in the Financial Times that consisted entirely of a table comparing...
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120Fintech Startups
Why Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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75Fintech Startups
How Industry Publishing Strengthens Fintech Brand Authority
In 2014, a compliance technology company called Comply Advantage published its first annual report on global financial crime trends. The report was...
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83Fintech Startups
Why Fintech Companies Use Media to Build Credibility
In May 2020, during the first months of the pandemic, a small British fintech called Tide faced a crisis that threatened its...
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98Digital Marketing
Why Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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85Digital Marketing
The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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96Digital Marketing
Why Publishing Insights Supports Fintech Investor Relations
Fintech companies that maintain active publishing programmes receive 2.8 times more inbound investor inquiries than comparable companies without published content, according to...
