PLAN-B NET ZERO, the Zug-based energy company, is pushing further into software. The company has signed a second customer for its platform-as-a-service (PaaS) business, through which other firms can run parts of their own customer operations on PLAN-B NET ZERO’s technology rather than building it themselves. The first customer, also from the energy sector, has been live on the platform for more than a year. The new one comes from the same industry.
The more interesting line in the announcement sits a paragraph further down. PLAN-B NET ZERO says it is now in advanced contract talks with an international company in health and longevity, a sector it hasn’t touched before. Nothing has been signed yet. But if the deal lands, it would be the company’s first platform customer from outside energy altogether, and a real test of whether its infrastructure travels beyond the sector it was built for.
An energy company that talks like a software company
PLAN-B NET ZERO was founded in 2023, and from the start it has resisted being described as a straightforward electricity supplier. The company calls its model “neo energy” and draws an explicit comparison to what fintech did to banking a decade or so ago: take a slow-moving, commoditised industry and rebuild it around data, digital infrastructure and a tighter relationship with the end customer.
The PaaS business is where that positioning gets tested against something other than marketing copy. Rather than treat platform licensing as a side hustle, PLAN-B NET ZERO treats it as core to the neo-energy model: partners get access to the underlying technology and process expertise, PLAN-B NET ZERO gets a second revenue line that doesn’t depend on selling electricity at all.
Founder and chief executive Bradley Mundt frames the move in strategic terms rather than purely commercial ones. The company is deliberately opening its platform to more partners, he says. That extends the neo-energy model beyond its own electricity business. In his account, the added operational reach matters less than the compounding effect: “every new connection strengthens the platform.” Each new partner, he adds, expands the potential network of users and improves the case for further digital revenue streams down the line.
The health and longevity test case
Health and longevity is a plausible next stop for a platform business looking to diversify: it’s a sector with real appetite for digitisation and, unlike a lot of energy-adjacent verticals, no natural ceiling tied to national grids or regulation. PLAN-B NET ZERO casts the advanced-stage talks as evidence that its infrastructure isn’t sector-locked, though the company was careful not to put a timeline on when, or whether, an agreement will actually close.
Worth noting: this would be a genuinely new category for PLAN-B NET ZERO, not an adjacent one. Its previous BPO customers have come from energy, where the platform’s core competencies (usage data, billing infrastructure, customer interaction) map fairly directly onto what a partner needs. A health and longevity client is a different proposition, and success there would say more about the platform’s general-purpose value than another energy-sector signing would.
The numbers behind the pitch
PLAN-B NET ZERO says it has built a user base of around 115,000 platform users since its 2023 strategic relaunch, roughly half of them its own electricity customers, as of 30 June 2026. Annual recurring revenue, per the company, is above €60 million. That’s a growth rate that, on the company’s own numbers, outpaces most other energy platforms in the DACH region, a claim that, as with most companies quoting their own growth figures, comes from internal reporting rather than independent verification.
The PaaS push lands at a moment when PLAN-B NET ZERO is visibly trying to diversify away from being a pure-play electricity retailer. The pitch is a single technology stack that handles energy supply, digital customer interaction and data processing all at once, and can, in theory, be rented out to businesses with none of those problems in common with an energy company. This announcement doesn’t test that theory. The health and longevity deal would, if and when it actually closes.
