Online dating is evolving rapidly, leveraging cutting-edge technologies to create safer, more engaging and interesting experiences. From AI-driven security features to community features that drive organic connections, dating apps are changing quickly to better meet the needs of users.
Overcoming Swipe Fatigue through Community Features
Users today can become tired of the isolation that comes with endless swiping. They want more authentic connections that are more similar to dating and meeting people in real-life. To that end, many dating apps are now integrating community features and live social experiences to counteract the monotony and ‘shopping experience’ that has at times characterised online dating. For example, live audio events and in-app social feeds foster real-time conversations and create safe spaces where users can connect in a more natural way, while selfie verification allows a new level of safety through AI technology.
Better Safety Measures with AI and Machine Learning
People want the freedom and fun that comes with the dating app experience without the risk of being scammed or adversely affected by ‘bad actors’. Advanced AI tools facilitate this in an effective and safe way:
- Selfie Verification: Today’s dating apps often ask users to perform facial actions like blinking or shaking their head. That data is analyzed in real-time to ensure the person behind the camera is real, using biometric data to prevent the use of fake images or video to trick the verification system.
- Scammer Detection: The use of AI in dating apps allows the systems to continuously evolve to identify and block fake profiles too. Advanced techniques such as selfie fingerprinting algorithms and tools are used to catch and deter repeat offenders, whilst maintaining a low false-positive rate to keep the user onboarding frictionless for genuine users.
This technology creates a safer dating environment that offers peace of mind for users as they find meaningful connections.
Online Introductions: Video Calling and Speed Dating
To avoid catfishing and scams and to help build trust before meeting up or taking the conversation off the app, most platforms now offer video calling and speed-dating functions. These features allow people to connect face-to-face within the app, which allows them to check for compatibility in a safe environment and create a strong foundational connection.
Building Community and Fostering Organic Interactions
Cutting-age platforms like Table by the Christian dating app SALT are leading the way by hosting real-time audio events powered by WebRTC technology. This platform allows seamless audio and video broadcasting between users in a live event space where people can interact through voice and text. These features (besides just being fun) bring people together in shared virtual spaces which encourage organic interactions.
Conclusion
These technological innovations, among other powerful digital tools that enhance the online dating experience, make dating apps frontrunners in reshaping the digital social experience. They create platforms where safety, fun, and genuine interactions thrive and allow users to meet people in a variety of ways.
