Do you need to create a business event but don’t really know where to begin?
Many business events or conferences are held annually and competing businesses who are on the hunt for clients will often aim to outdo each other. So, how can you plan the ultimate business meeting without losing your hair from stress? Here are some tips to simplify the process.
Choose the Ideal Venue
Searching for corporate meeting venues can be daunting, but you need to find one that is accessible via car and public transport, has space for all the event guests and can offer you a smart tech setup.
If you aren’t sure about which venue to choose based on online photos, try to visit each potential location before booking.
Get the Agenda Sorted Out
Why are you hosting this business event? For many companies, it is to promote their brand or announce a new service or product.
Irrespective of the underlying need, be sure to get the event agenda sorted out and sent to all of the attendees so they will know what to expect. Book dynamic and well-known speakers, be sure to slot in regular networking breaks, and (if your budget allows) aim to have live entertainment at the end of the event.
Use Tech!
Tech is huge in 2025, and with the introduction of AI to a lot of businesses, it is set to get even bigger.
Starting with the event marketing, you can create an app for the event which guests can reply to, which will give you an estimate of how many people will be attending. You can then set up live streaming to help the event reach a wider audience (ideal if you are looking to expand internationally). You can even set up software for live polling, which will keep your guests engaged during the presentations.
One more thing: don’t do Death by PowerPoint! Break the sessions up with engagement, or the post-event reviews won’t be very favorable!
Catering
You simply cannot have a business event without food. Well, you can, but it won’t be received well!
Depending on how many guests you are expecting to attend, you will need to hire corporate catering teams who will take the hassle of food prep off you. Check that the catering team has five-star reviews and experience in catering for business events and can also offer a wide range of foods to appeal to every palette, such as vegetarian, vegan, and gluten-free.
You can even opt for gourmet coffee and tea bars alongside gourmet food items that have global appeal. That will always go down well!
Brand the Event
When you are hosting a business event, the idea is to promote your brand or the brand you work for.
So, make sure there is branded signage around the venue, as well as in the gift bags that are handed out at the end of the event. The good news is that a lot of signage is reusable, so you won’t have to pay a fortune for signs that can only be used at this single event.
This will help your guests identify your brand, and if you utilize social media and marketing correctly to attract people to the event, you will also get online exposure.
