Digital Marketing
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29The Role of Media Coverage in Fintech Brand Growth
When Stripe announced its $6.5 billion Series I raise in March 2023, the funding round generated over 2,000 media articles within 48...
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41
Why Fintech Startups Need Strong Digital PR Strategies
In January 2024, the SEC approved 11 spot Bitcoin ETFs. Within hours, fintech companies that had prepared commentary were quoted in Bloomberg,...
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32
How Fintech Founders Build Authority Through Thought Leadership
Patrick Collison, co-founder of Stripe, maintains a personal website with curated reading lists, book recommendations, and essays about technology and economic growth....
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29
The Importance of Publishing Industry Insights for Fintech Companies
When Plaid published its annual “Fintech Effect” report, it did not include a single mention of Plaid’s product. The report surveyed thousands...
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40
Why Fintech Companies Invest in Content Marketing
HubSpot spent $47 million on content marketing in its first decade and built a business worth over $30 billion. The company’s blog,...
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29
How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
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30
Why Fintech Marketing Requires Industry Authority
In 2021, Brex, the corporate card startup, spent millions on a Super Bowl advertisement featuring a talking dog. The ad was entertaining....
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28
How Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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36
The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
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31
How Fintech Companies Use Content to Attract Investors
Marc Andreessen, co-founder of Andreessen Horowitz, maintains a personal blog and regularly shares articles that influenced his thinking on specific markets. When...
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31
Why Industry Publications Matter for Fintech Visibility
A fintech company’s LinkedIn post reaches 5,000 impressions. A contributed article in American Banker reaches 2,000 readers. By raw numbers, the LinkedIn...
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32
How Fintech Startups Use Media to Build Trust
When Revolut applied for its UK banking licence in 2021, regulators evaluated the company’s financial controls, governance structure, and operational resilience. But...
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31
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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35
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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34
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
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28
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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26
The Importance of Reputation in Fintech Marketing
In 2019, Wells Fargo’s fake accounts scandal had been public knowledge for three years, yet the bank was still losing customers at...
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20
How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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22
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
