Asana has added Marc Boroditsky to its Board of Directors.
Takeaway Points
- Asana has added Marc Boroditsky to its Board of Directors.
- Mr. Boroditsky brings significant go-to-market expertise and a proven track record of scaling revenue organizations to Asana’s next stage of growth.
- On March 10, 2025, Asana said that Dustin Moskovitz, Co-Founder, CEO, and chair of Asana, has informed the board of directors of his intention to move to the role of chair when a new CEO begins.
Asana Board of Directors
Asana, Inc., a leading enterprise work management platform, announced on Thursday that it has appointed Marc Boroditsky to its Board of Directors. Mr. Boroditsky brings significant go-to-market expertise and a proven track record of scaling revenue organizations at high-growth, multi-billion-dollar revenue SaaS companies, which will be instrumental to Asana’s next stage of growth.
Dustin Moskovitz, CEO and co-founder of Asana, while commenting on the appointment, said, “I’m excited to welcome Marc to our Board. Marc’s extensive experience scaling SaaS companies with significant enterprise sales and self-service businesses into multi-billion dollar enterprises with sustained double-digit growth rates will be invaluable to Asana as we chart our path to becoming the definitive platform for human + AI coordination.”
Marc Boroditsky commented, “I’m incredibly excited to join Asana’s Board at such a transformative time for the company. The opportunity to work with a leading team building a product that is poised to deliver on the promise of AI transforming how we work is something I couldn’t pass up. I’m impressed by Asana’s vision to apply AI not just as a feature, but as a trusted teammate to reinvent how organizations operate and achieve greater business outcomes faster.”
Asana said in a statement that Mr. Boroditsky’s appointment strengthens its board with his unique blend of entrepreneurial vision and operational excellence.
About Mr. Boroditsky
According to the report, during Mr. During Boroditsky’s time as President of Revenue at Cloudflare, he changed the company’s go-to-market approach by building customer journeys that foster full platform adoption. He built a collaborative culture based on first principles and accountability, implementing metrics-driven processes that delivered record-setting enterprise sales results and productivity.
Formerly at Twilio, Marc was Senior Vice President of Global Sales, then Chief Revenue Officer, where he reimagined the go-to-market strategy by creating a hybrid model that fueled self-service growth, along with enterprise sales, resulting in a tenfold increase in revenue and customer growth from 40,000 to over 250,000, the report stated.
Asana Announces CEO Succession Plan
On March 10, 2025. Asana, Inc., announced that Dustin Moskovitz, Co-Founder, CEO, and chair of Asana, has informed the Board of directors of his intention to move to the role of chair when a new CEO begins. The Asana Board has retained a leading executive search firm to execute a search for the company’s next CEO.
Moskovitz will remain CEO until a successor starts and intends to maintain his shareholdings in Asana, Asana said.
Who is Moskovitz?
Moskovitz co-founded Asana alongside Justin Rosenstein and has served as CEO since October 2010. Under his leadership, the company’s leading enterprise work management solution has empowered over 150,000 customers and millions of users in nearly 200 countries and has generated over $700 million in revenue annually, the firm said.
Asana’s team has grown significantly across 13 offices globally with an award-winning culture that has been consistently named among Inc. Magazine’s “Best Workplaces.” Before founding Asana, Moskovitz co-founded Facebook (now Meta) in February 2004 and served as the company’s first chief technology officer and VP of engineering until November 2008, based on the report.
About Asana
Asana, a leading enterprise work management platform, is where work connects to goals. Over 169,000 customers like Amazon, Accenture, Morningstar, Anthropic, and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches.
