Raipur, India. AAFT University of Media and Arts has seen more students sign up for its B.A. in Journalism and Mass Communication program than ever before. Young people from Chhattisgarh, Madhya Pradesh, Odisha, and nearby states are picking BJMC courses because they want real jobs in media. They want to become news anchors, content creators, video journalists, and podcast hosts. And they want to do it without moving to Delhi or Mumbai.
That says a lot about where media education is heading in India right now.
What Has Changed About BJMC Courses
Five years ago, a journalism degree meant one thing: working at a newspaper or TV channel. Not anymore.
Today, content is everywhere. News channels on YouTube. Podcasts with millions of listeners. Social media pages that break news faster than TV. Digital platforms hiring writers, editors, and video producers every single month. The people doing this work all have one thing in common: they know how to tell a story, speak on camera, edit a video, and understand what an audience wants.
That’s what a good BJMC course teaches. And that’s why students across India are choosing it.
Young people in smaller cities are realising something important. You don’t need to be in Mumbai to build a media career. A strong degree, real studio training, and the right placement support can get you there from Raipur too.
What Students Learn in AAFT University’s BJMC Program
AAFT University’s B.A. in Journalism and Mass Communication is a three-year degree. From day one, students work in real studios. They shoot news bulletins, run radio shows, record podcasts, and make short documentaries. Nothing is only theory.
The program covers everything a working media professional needs to know:
- How journalism works and the history behind it
- How to write and report news across print, TV, and digital
- How to shoot and edit video
- How to make documentaries
- How public relations and corporate communication work
- How advertising and marketing communication connect
- How to manage social media and create digital content
- How to use AI tools in journalism (Honors track)
- How to produce content for mobile platforms and podcasts
Students who choose the B.A. Honors or Honors with Research track study for four years instead of three. They go deeper into topics like media ethics, rural journalism, science communication, and research writing. Some of these students go on to become professors or media researchers.
How AAFT University Teaches the BJMC Course
Most colleges teach journalism by making students sit in class and take notes. AAFT University does it differently.
The teaching approach runs on six clear ideas:
- Learning the basics of how media works and why it matters
- Building real skills in studios, newsrooms, and production labs
- Thinking broadly through subjects that develop general knowledge and curiosity
- Staying aware of what is happening in India and around the world
- Thinking critically about news, facts, and different points of view
- Doing real work through projects, assignments, and hands-on production
By the time students finish, they don’t just have a degree. They have a portfolio of work they actually made. News packages. Radio episodes. Short films. Digital content pieces. That portfolio is what gets them hired.
The Studios and Labs at AAFT University
Raipur is not known as a media city. But AAFT University has built facilities on its 27-acre campus that match what students would find at institutions in much bigger cities.
Whether you are joining the B.A. program or the M.A. (Journalism and Mass Communication), you get access to the same professional setup from day one. The M.A. course is a two-year postgraduate program for graduates who want to go deeper into broadcast journalism, documentary production, media research, and advanced communication strategy.
Here is what students get access to:
- A full TV studio for live news production and broadcast training
- An in-house radio station for audio journalism practice
- A film production house and post-production editing labs
- Multi-camera studio setups with teleprompters and sound equipment
- Digital newsroom tools used by working journalists
- Licensed software including Adobe Premiere Pro, Adobe Audition, DaVinci Resolve, Final Cut Pro, Avid Media Composer, and the full Adobe Creative Cloud
Students also earn certifications during their degree. These include Digital Marketing certified by Google and Facebook Blueprint, Mobile Journalism, Video Editing, Fact-Checking, and Social Media Management. These are certificates employers actually look for.
Faye D’Souza Heads the Journalism School at AAFT University
Not every journalism program in India has someone like Faye D’Souza involved. She is one of the most well-known broadcast journalists in the country and has won the RedInk Award for her work. At AAFT University, she leads the School of Journalism and Mass Communication as Industry Dean.
That means students don’t just learn from textbooks. They learn from someone who has worked in real newsrooms, made real editorial decisions, and built a real audience.
The teaching team also includes Head of Department Mr. Somanath Sahoo, Ms. Ankisha Mishra, Ms. Rashmi Priya, and Dr. Shiv Gopal. All of them have worked in the media industry before becoming teachers.
Jobs Students Can Get After This BJMC Course
AAFT University’s BJMC graduates go on to work in many different roles:
- News Anchor and News Producer
- TV Reporter and Video Journalist
- Radio Producer and Script Writer
- Content Writer and Digital News Reporter
- Public Relations Officer in government and private companies
- Event Manager and Media Planner
- Documentary Filmmaker and Photojournalist
- Government media roles including Indian Information Service
- Independent content creator and media entrepreneur
Students have placed with NDTV, India TV, R. Bharat, News Nation, and News India, among others.
Admissions for 2026 Are Open
Class 12 students from any stream can apply for the B.A. in Journalism and Mass Communication at AAFT University, Raipur. Students need to clear the AAFT Global Entrance Exam, which has an aptitude test and a short personal interview. The interview can be done online or in person. Students who need financial support can apply for NSDC Skill Loans at lower interest rates.
About AAFT University of Media and Arts
AAFT University of Media and Arts was set up in 2018 under Marwah Studios. It is approved by the UGC and recognised by the Chhattisgarh State Government and MHRD. The university is part of the AAFT Group, which carries a 33-year legacy in media education. It offers more than 100 programs in areas like Cinema, Journalism and Mass Communication, Fashion Design, Animation, Fine Arts, Hospitality, Interior Design, Performing Arts, Photography, Management, Law, and Wellness.
Kaveree Bamzai, former editor of India Today, leads the School of Journalism and Mass Communication as Industry Dean. The university works with NSDC for student certifications and skill loan access. Its placement partners include some of India’s top media organisations. More than 37,000 alumni from the AAFT Group work across broadcast media, digital journalism, advertising, film production, and corporate communication in India and abroad.
For Admissions and Media Inquiries, Contact:
AAFT University Of Media And Arts
AAFT University GF-18, Ground Floor, Shyam Plaza, Pandri, Raipur,
Chhattisgarh-492001, India
+91-8064057209 , +91-9109112078
