The logistics industry is facing a pivotal crossroads as digital transformation accelerates across global supply chains. In the United States, the surge in e-commerce and the growing complexity of consumer expectations are colliding with long-standing inefficiencies in infrastructure, technology adoption, and workforce readiness. While digital tools have become essential for achieving speed, visibility, and cost control, many companies—particularly those outside the Fortune 500—are struggling to keep pace. This digital divide has created a new urgency for operational expertise that is both technologically sophisticated and grounded in practical logistics execution.
Cristoforo Neto, a seasoned logistics executive from Brazil, is preparing to address this gap with the launch of Inovalog Consulting, a Miami-based consultancy designed to support U.S. businesses as they adapt to the shifting logistics landscape. The firm will focus on helping companies modernize their operations through the integration of advanced systems, performance optimization, and hands-on knowledge transfer.
For businesses overwhelmed by the rapid evolution of supply chain technology and under pressure to improve margins, Inovalog Consulting aims to become a trusted guide through the complexity.
Neto enters the U.S. market with more than two decades of experience leading logistics and operational transformations at some of Latin America’s most prominent retail and e-commerce companies. At organizations like Editora Globo, Grupo Sequoia, and Total Express, he has overseen everything from warehouse automation and multi-million-dollar freight operations to large-scale system implementations and performance turnarounds. His professional journey began in traditional retail, but evolved into a career at the intersection of logistics infrastructure and digital commerce—experience that will shape Inovalog Consulting’s approach to modern logistics consulting.
One of the most pressing challenges Inovalog Consulting is preparing to tackle is the mismatch between available logistics technology and the capacity of businesses to use it effectively. According to recent findings from supply chain industry research groups, more than half of mid-sized companies in the U.S. report difficulties in adopting ERP and warehouse automation tools—not due to lack of access, but due to internal capability gaps. The result is a landscape where investments are made, but returns fall short due to underutilized systems and fragmented implementation.
“Technology is only as useful as the team using it,” said Neto. “What I’ve seen time and again is that companies adopt new platforms but don’t have the structure to support them. That’s where we come in—not just to implement, but to build the capacity around it so clients can grow with confidence.”
Inovalog Consulting’s model is designed to fill this void by combining systems integration with real-time process coaching, data analysis, and workforce upskilling. The company will support its clients through a structured consulting methodology that begins with operational diagnostics and ends with performance monitoring and training—a full-cycle approach that ensures clients aren’t left with tools they can’t use.
Beyond technology, Inovalog Consulting also aims to address one of the more subtle but increasingly consequential issues in U.S. logistics: the declining availability of skilled middle-tier professionals. Recent projections by the Bureau of Labor Statistics indicate that the U.S. will need over 20,000 new logisticians by 2032, driven by a growing demand for supply chain visibility, lean inventory models, and rapid delivery cycles. Yet businesses report chronic difficulty hiring for these roles, often citing a lack of candidates with both technical literacy and operational experience.
Inovalog Consulting will address expertise gaps by directly providing solutions and transferring knowledge to clients. This will be crucial in the U.S., where businesses face challenges like last-mile logistics in low-density areas, integrating legacy systems with modern platforms, and navigating state-specific regulations. Each project will include custom documentation, process guides, and tailored training to reduce reliance on external consultants. Drawing on international experience, the firm will offer fresh perspectives and innovative solutions to uniquely American problems. By serving as both a provider and enabler, Inovalog will help clients build stronger teams and implement systems suited to the U.S. market.
Neto also brings a unique lens to the challenges of cross-border logistics—an area of increasing importance for U.S. businesses looking to tap into international markets. With his background in managing Latam-to-U.S. logistics transitions, he is preparing Inovalog Consulting to assist businesses with infrastructure planning, customs alignment, and operational localization, ensuring they can expand internationally without operational breakdowns.
This emphasis on international readiness is especially timely. As U.S. trade volumes with Latin America continue to rise—recent reports show cross-border e-commerce with the region growing at over 10% annually—the ability to build resilient bi-national logistics networks is becoming a competitive differentiator. For companies navigating this terrain, bilingual consultants with region-specific experience are often in short supply. Inovalog Consulting’s aim is to fill that void with practical expertise and cultural fluency.
The anticipated national impact of the firm extends beyond its client list. By supporting businesses in adopting smarter logistics systems and training more capable internal teams, Inovalog Consulting intends to contribute to broader industry efficiency and labor readiness. In a sector where underused technology and workforce shortages cost the economy billions annually in missed productivity, such contributions could ripple outward in measurable ways.
“At this stage in my career, I want to create something that empowers others—not just solve problems, but build solutions that outlast us,” Neto said. “There is so much potential in the logistics space if we can make knowledge more accessible and systems more usable.”
With operations expected to begin soon, Inovalog Consulting will enter the market as both a consultancy and a catalyst—offering not only immediate fixes to logistics challenges, but long-term improvements that help companies scale, adapt, and compete in a demanding digital economy.
Backed by a founder who has led through the complexities of emerging markets and modern retail, the firm is preparing to bring tested strategies and a collaborative mindset to one of the country’s most vital sectors.
