The real estate market is currently seeing huge impacts and changes due to the use of technology within the market. Increased competition for real estate investment has led real estate professionals to increasingly make use of CRM systems that are tailor-made for the real estate market. These systems make it much easier for practitioners to identify the health of their portfolio, how much investment they are receiving and the current progress of any deals with investors. Being armed with instant access to critical information and the ability to act on that information is helping real estate practitioners to stand out from the crowd. Let’s look at some of the leading CRMs for real estate investors.
Agora is one of the leading real estate CRMs on the market, built for investors. It’s not just a CRM though. Of course, you get everything you’d expect like lead tracking, contact and task management, etc., but its other features are what makes it shine. The portal allows all essential documentation to be uploaded and retrieved by investors, such as distribution reports, property values, contracts and more, and can be fully customized to suit your brand. Their automation also ensures that contracts or critical documents are sent timely, making it a perfect all-in-one package for real estate investors. Users can also improve their fundraising capability with its custom subscription flows, brochure generation, e-signing and analytics on the deals.
Pricing for Agora is flexible, based on your Equity Under Management, with pricing starting at $749 per month. For this price, an investor gets everything they need to keep their portfolio manageable.
ReSimpli is one of the most well-known real estate investor CRMs. Their diverse package includes a range of automation tools for cold calling, email and task management. You can also keep on top of your finances with an easy-to-understand dashboard that includes full income and expense tracking for accounting purposes and improved decision-making. They also include features to improve the sales management process, which provides for e-signing for contracts.
The company has three pricing plans for its software, the more expensive plans come with better features – ‘Basic’, for $89 per month, ‘Pro’ for $199 per month and Enterprise for $499 per month.
With REISift, you can filter your data easily to create targeted email campaigns and track who has been sent what. They also use a Kanban-style deal tracker, which is supremely easy and satisfying to use. As expected with a CRM, you can also assign tasks to your team, create workflows and track their progress on these tasks. You can also split records by their owner, rather than the property itself, making it easier to go directly to the person that will get you the most significant return.
There are three pricing packages for REISift, with more advanced features unlocked at every tier. ‘Essentials’ is for $49 per month, ‘Professional’ for $149 per month and ‘Business’ for $299 per month.
Realvolve is a real estate investor CRM with a great reputation. Their software comes packed with a range of useful features, along with what you’d expect from a CRM – one of the most important being their flexible workflow automation. With these, you can triple your transaction capacity without increasing your workload. You can also integrate with third-party applications to automatically get a stream of new leads from your other platforms, making the deal process much smoother.
The company has four plans for its CRM software, with tiered features available. ‘Basic’ plan is for $94 per month, ‘Accelerate’ for $99 per month, ‘Navigator’ with pricing not displayed and ‘Concierge’, which is only available on application.
REI Automation Squad
REI Automation Squad is a good CRM option for smaller investors on a budget. Their web-based CRM can be integrated with a wide range of tools, such as Facebook, DealMachine, Callrail, and more, for operational simplicity. You can also access important tools such as e-signing, automated property data for analysis and a range of external devices such as an autodialler.
The platform comes with three options for subscription, with varying levels of price and complexity – ‘Simple CRM’, which is free, ‘Freedom CRM’ which is $47 per month + $25 per user and ‘Beastmode CRM’ which is $197 per month + $25 per user.
LionDesk is a great option for a real estate investor CRM. Firstly, it comes with an impressive dialler system that increases the call time of your team and improves your lead generation operations. Furthermore, it has an intuitive dashboard for managing and tracking your property transactions throughout the deal process, giving you complete visibility. As with any CRM, you can also manage your key contacts for businesses, set reminders for tasks and automate aspects of your communications with clients. You also get the ability to input your own lead generation list for contacting, or use pre-built lists from LionDesk.
There are two subscription options for LionDesk – ‘CRM’ which is priced at $25 per month or $299 annually, with the option to buy bolt-ons, or ‘CRM Premier’, which is $83 per month or $999 annually and comes with all of the platform’s features.
Wise Agent is a CRM specifically built for real estate investors and agents. Their software platform helps you generate new leads and more effectively identify potential opportunities. You can generate property-related content in the platform to position yourself as an authority within the space to attract new buyers and sellers. The platform comes with built-in contact management and automated workflows, which means you can improve your retention of customers whilst also saving time for more important tasks. Another benefit is the easy interface and set up process, which means you can hit the ground running quickly.
Pricing for the Wise Agent platform is at $34 monthly, and $326 annually. It also has an option to build a bespoke enterprise package that includes whitelabeling and API access.
PropertyWare is a real estate investor CRM, specific to the rental market. The platform offers a range of features, including all the standard stuff, but with advanced features such as new tenant onboarding through lead tracking, e-screening and signatures and more to get tenants in. You can manage everything about your property digitally. This includes maintenance and inspections, payments, a portal for tenants to submit issues, and the ability to manage accounts payable and receivable with bank reconciliations. There is truly everything a rental real estate investor needs in this package.
There are three paid plans. There is an implementation fee of $250, $350 or $450, depending on which subscription plan you choose, with advanced features locked behind the highest tier. Then, there is a monthly charge of $100, $150, or $200 per unit.
Podio is the only non-specific CRM for real estate investors on this list, but there are good reasons it’s included. Firstly, it’s a very flexible CRM, which means you can define what information is tracked and recorded, and your agents only view information that is important to your deals. Furthermore, the entire deal process from information capture on web forms to final contract exchange can be completed from the CRM, collating everything in one place. They’re currently trusted by huge companies like Sony, Sotheby’s and Deloitte.
You can get Podio for free for up to five team members or you can spend $14 per month for more advanced features. $24 per month will give you complete access to everything the CRM offers.
One of the main differences in REI Blackbook compared to other options on this list is that their offering is based around wholesalers. This CRM makes the whole process of making and taking offers for properties easier. It allows for quicker business function and the elimination of costly bottlenecks. Lead management becomes easier with automated follow-ups, and you are able to delegate and monitor your team’s activity with task management features. You can even build your company website with this CRM.
This CRM has a three-tier pricing list, with functionality ranging from $97 per month to $297 per month.
As highlighted in the list, there is a range of different types of CRMs for real estate investors, with a number of options being aimed at different types of investments, property portfolios and budget requirements. All of the real estate investor CRM options in this list are fantastic picks for their desired audience and have helped numerous property developers increase the value of their portfolio and get more deals.