The method
How it is worked out
- n
- Paying customers
- p
- Average monthly price
Calculate monthly recurring revenue from recurring subscriptions and plan values. The result updates as you type so you can compare scenarios quickly.
The method
Keep in mind
Use the calculator to compare scenarios rather than as a guaranteed forecast.
Monthly recurring revenue measures the subscription value a business can expect for a month at its current customer base and average monthly price. It helps subscription founders track a run rate without mixing recurring payments with one-off sales.
The tool multiplies paying customers by average monthly subscription price and displays the annual equivalent as a simple 12-times comparison. It assumes the supplied price already reflects discounts and any annual-plan allocation. New subscriptions, upgrades, downgrades and churn will change real MRR after this snapshot.
Enter 80 paying customers at 9 a month, then model a price increase or more customers separately. Compare the new MRR with the original figure. Remove trial users from the customer count and spread annual contracts across 12 months before including them.
Put it to work
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What moves the result most
Worked out from your figures above. Tap a row to try it.
Who uses it, and when
Subscription businesses of any size tracking month-to-month progress, founders comparing pricing changes, and finance teams reconciling billing data with a headline figure.
Mistakes worth avoiding
Questions
Calculate monthly recurring revenue from recurring subscriptions and plan values.
The tool multiplies paying customers by average monthly subscription price and displays the annual equivalent as a simple 12-times comparison. It assumes the supplied price already reflects discounts and any annual-plan allocation. New subscriptions, upgrades, downgrades and churn will change real MRR after this snapshot.
The core calculation or transformation runs in your browser. Normal website security and analytics may still record page-level events, but the tool does not need to create a public record from your inputs.
Forgetting to divide annual plans by twelve before adding them. Ignoring discounts and coupons, so MRR is overstated. Mixing recurring revenue with one-off sales in the same total.
No. Use the result as a practical check or planning aid and verify important decisions with the relevant primary source, provider or professional advice.
Executive Insights
Calculator results are estimates based on the figures entered and are not financial, investment, legal or tax advice.