The method
How it is worked out
- gross profit at risk
- Lost revenue × gross margin; costs rarely fall as fast as revenue
Measure how much revenue depends on your biggest customers and what losing one would do to runway. The result updates as you type so you can compare scenarios quickly.
The method
Keep in mind
Use the calculator to compare scenarios rather than as a guaranteed forecast.
Measure how much of your revenue rests on your largest customers and what losing one would do to runway.
Top-customer shares are divided by revenue. Gross profit at risk is the largest customer times gross margin, monthly. Runway after loss divides cash by burn plus that lost gross profit.
A £3m business with a £600k top customer has 20% concentration. Losing it removes £37,500 of gross profit a month, cutting runway from 25 to 15 months.
Put it to work
Load an example
What moves the result most
Worked out from your figures above. Tap a row to try it.
Who uses it, and when
Founders, CFOs and anyone preparing for a fundraise, loan or acquisition.
Mistakes worth avoiding
Questions
Measure how much revenue depends on your biggest customers and what losing one would do to runway.
Top-customer shares are divided by revenue. Gross profit at risk is the largest customer times gross margin, monthly. Runway after loss divides cash by burn plus that lost gross profit.
The core calculation or transformation runs in your browser. Normal website security and analytics may still record page-level events, but the tool does not need to create a public record from your inputs.
Celebrating a big logo without a multi-year contract. Modelling the loss as revenue only, when costs stay. Ignoring concentration by channel or reseller.
No. Use the result as a practical check or planning aid and verify important decisions with the relevant primary source, provider or professional advice.
Executive Insights
Results are estimates based on the figures entered, for general information only, and not financial, investment, tax or legal advice. See our terms of use.