Fintech companies with active thought leadership programs score 34% higher on industry reputation indices than those without, according to a 2025 RepTrak...
The global fintech industry generated $245 billion in revenue in 2024 and is projected to reach $450 billion by 2028, according to...
Fintech entrepreneurs who build industry authority raise capital faster, attract better talent, and close enterprise deals at higher rates than those who...
Fintech startups that produce regular thought leadership content grow revenue 28% faster than those that rely solely on product marketing, according to...
Fintech founders who maintain public visibility raise capital 40% faster, close enterprise deals 35% sooner, and attract senior talent at twice the...
Industry authority — the recognition that a company is a leading expert in its specific segment — takes most fintech startups three...
Fintech leaders who regularly share industry insights generate 3.4x more inbound business opportunities than those who keep their expertise private, according to...
Industry credibility is the most valuable intangible asset a fintech leader can build. According to McKinsey’s 2024 executive credibility study, fintech leaders...
Thought leadership is the most undervalued fundraising asset in fintech. According to CB Insights’ 2024 investor decision study, 64% of fintech venture...
Industry publishing delivers the highest return on time invested of any marketing activity for fintech founders. According to CB Insights’ 2024 founder...
Publishing industry insights has become a standard practice among the most successful fintech leaders. According to CB Insights’ 2024 executive activity survey,...
Thought leadership investment among fintech startups increased 42% between 2023 and 2024, according to CB Insights’ fintech marketing spend analysis. The increase...
Fintech companies that publish market insights at least monthly generate 3.6 times more inbound business inquiries than non-publishing competitors, according to a...
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...