All posts tagged "tech data"
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63Digital MarketingE-Commerce Personalisation Engines: Product Recommendations, Search and Merchandising AI
A mid-market outdoor recreation retailer with $420 million in annual e-commerce revenue and a catalogue of 34,000 SKUs spanning camping equipment, hiking...
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60Digital Marketing
Geotargeting and Location-Based Marketing: Proximity Technology and Spatial Analytics
A national quick-service restaurant chain with 2,400 locations across the United States launches a geotargeted mobile advertising campaign designed to drive foot...
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68Digital Marketing
Marketing Compliance Technology: Automated Brand Safety, Legal Review and Regulatory Monitoring
A multinational pharmaceutical company marketing prescription medications across 34 countries faces a compliance crisis when regulatory auditors in Germany and France identify...
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74Digital Marketing
In-App Advertising Technology: Formats, Mediation Platforms and Mobile Monetisation
A mobile gaming studio with 47 million monthly active users across a portfolio of twelve casual puzzle and strategy games generates 82...
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84Digital Marketing
Programmatic Audio Advertising: Podcast, Streaming Music and Digital Radio Ad Technology
A regional insurance company with 180,000 policyholders and a $6.8 million annual marketing budget launches its first programmatic audio campaign to reach...
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64Digital Marketing
Data Warehouse-Native Marketing: How Snowflake and BigQuery Are Reshaping MarTech Architecture
A subscription-based meal kit delivery company processing 2.8 million orders monthly across North America discovers that its marketing technology stack has created...
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59Digital Marketing
Customer Feedback Analytics: NPS, Sentiment Analysis and Voice-of-Customer Platforms
A European airline operating 240 routes across 45 countries processes approximately 38 million customer interactions annually across post-flight surveys, social media mentions,...
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36Digital Marketing
Search Engine Marketing Automation: Smart Bidding, RSAs and AI-Optimised Paid Search
A multinational software company managing $18 million in annual paid search spend across Google, Microsoft, and regional search engines in 35 markets...
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63Digital Marketing
Real-Time Bidding Infrastructure: The Technology Powering Millisecond Ad Auctions
A luxury automotive manufacturer launching a new electric vehicle model allocates $28 million to its digital advertising campaign across display, video, native,...
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76Digital Marketing
Ad Fraud Detection Technology: How Machine Learning Protects Digital Advertising Budgets
A programmatic advertising operation for a direct-to-consumer health supplements brand spending $4.2 million monthly across display, video, connected TV, and mobile app...
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66Digital Marketing
Digital Asset Management: Organising, Distributing and Optimising Creative at Scale
A mid-sized fashion retail brand with 340 retail locations, an e-commerce operation generating $890 million annually, and a creative team of 45...
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61Digital Marketing
Marketing Workflow Automation: From Brief to Execution Without Manual Bottlenecks
A global consumer electronics company with $3.2 billion in annual revenue and a marketing team of 180 people across 14 markets discovers...
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104Digital Marketing
Consent Management Platforms: GDPR, CCPA Compliance and the Technology of Consumer Choice
A direct-to-consumer skincare brand with 2.1 million monthly website visitors across the European Union, United Kingdom, and United States receives a compliance...
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63Digital Marketing
Mobile Marketing Automation: Push Notifications, In-App Messaging and Lifecycle Engagement at Scale
A meal delivery app with 3.8 million monthly active users across Southeast Asia faces a problem that keeps its growth team awake...
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71Digital Marketing
Affiliate Marketing Technology: Platform Evolution, Attribution and Performance Tracking
A specialty outdoor gear brand with $12 million in annual revenue and a lean marketing team of four people discovers that 43...
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67Digital Marketing
Dynamic Pricing Technology: AI-Driven Revenue Optimisation in E-Commerce and SaaS
A mid-size online furniture retailer with $85 million in annual revenue notices a troubling pattern during a Tuesday afternoon in October: a...
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77Digital Marketing
Privacy-Enhancing Technologies in AdTech: Differential Privacy, On-Device Processing and Secure Computation
A streaming entertainment platform with 48 million subscribers wants to measure whether its new brand awareness campaign on a major social media...
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155Digital Marketing
Headless CMS for Marketing: Decoupled Content Architecture and Omnichannel Delivery
A European fashion retailer with 340 stores across 12 countries launches a flash sale campaign that needs to appear simultaneously on its...
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157Digital Marketing
B2B Intent Data Platforms: Identifying In-Market Buyers Before They Raise Their Hand
A B2B software company selling enterprise resource planning solutions notices something unusual in its analytics dashboard on a Monday morning: a mid-market...
