All posts tagged "publishing insights"
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3Digital MarketingThe Importance of Publishing Industry Insights for Fintech Companies
Fintech companies that publish industry insights at least monthly generate 45% more website traffic and 38% more inbound leads than competitors that...
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2Digital Marketing
How Publishing Articles Builds Credibility for Fintech Startups
Eighty-two percent of decision-makers said poorly written thought leadership content negatively affected their perception of an organisation, according to Edelman and LinkedIn’s...
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2Digital Marketing
Why Fintech Leaders Publish Industry Insights
Ninety percent of the highest-performing B2B companies have executives who regularly share industry insights through publishing, according to LinkedIn’s 2024 Executive Influence...
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2Digital Marketing
How Fintech Brands Build Credibility Through Publishing
Brand credibility takes an average of 18-24 months to establish in B2B fintech, according to a 2024 McKinsey survey of 500 financial...
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2Digital Marketing
How Fintech Leaders Share Industry Expertise
LinkedIn’s 2024 B2B Marketing Benchmark report found that posts from executives in financial technology received 5.2 times more engagement than posts from...
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3Digital Marketing
The Role of Publishing in Fintech Brand Building
Brand awareness among fintech companies that publish regularly is 2.4 times higher than among non-publishing competitors in the same product category, according...
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2Digital Marketing
Why Publishing Articles Supports Fintech Growth
Fintech companies that publish at least 12 articles per year on industry platforms grow their organic traffic 3.1 times faster than competitors...
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3Digital Marketing
Why Fintech Companies Publish Industry Analysis
Industry analysis content generates 4.1 times more engagement than product-focused content among B2B fintech audiences, according to LinkedIn’s 2024 Content Performance Benchmark...
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2Digital Marketing
Why Publishing Insights Builds Fintech Authority
Fintech companies that publish original insights at least twice monthly rank 2.8 times higher in industry authority surveys than competitors publishing less...
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2Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Global fintech companies spent an estimated $3.2 billion on content marketing in 2024, with industry publishing — articles, reports, and analysis placed...
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2Digital Marketing
How Fintech Leaders Share Innovation Insights
More than 1,200 fintech CEOs and CTOs published industry analysis articles in 2024, a 67% increase from 2022, according to data compiled...
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2Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
Fintech companies that publish at least eight articles per quarter on recognised industry platforms generate 3.8x more organic search traffic to their...
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3Fintech Startups
The Role of Industry Publications in Fintech Growth
Industry publications have become a primary discovery channel for fintech companies seeking enterprise customers. According to McKinsey’s 2024 B2B discovery research, 63%...
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3Fintech Startups
Why Fintech Leaders Share Industry Insights
Fintech leaders who regularly share industry insights generate 3.4x more inbound business opportunities than those who keep their expertise private, according to...
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2Fintech Startups
Why Fintech Founders Invest in Industry Publishing
Industry publishing delivers the highest return on time invested of any marketing activity for fintech founders. According to CB Insights’ 2024 founder...
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3Fintech Startups
Why Fintech Leaders Publish Industry Insights
Publishing industry insights has become a standard practice among the most successful fintech leaders. According to CB Insights’ 2024 executive activity survey,...
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2Fintech Startups
How Industry Publishing Strengthens Fintech Brand Authority
Industry publishing is the most cost-effective method for fintech companies to build brand authority at scale. According to CB Insights’ 2024 brand...
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2Fintech Startups
How Fintech Startups Gain Market Recognition Through Publishing
Publishing is the primary channel through which fintech startups gain market recognition without large marketing budgets. According to CB Insights’ 2024 startup...
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3Digital Marketing
Why Fintech Companies Publish Market Insights to Build Authority
Fintech companies that publish market insights at least monthly generate 3.6 times more inbound business inquiries than non-publishing competitors, according to a...
