Fintech decision-makers read an average of 4.3 industry publications regularly, according to a 2024 survey by Fintech Futures covering 2,000 fintech professionals...
Industry media is the most trusted information source for 58% of fintech enterprise buyers during their vendor evaluation process, according to a...
Digital publications drove 52% of content marketing-attributed pipeline for B2B fintech companies in 2024, outperforming company blogs (28%) and social media (20%)...
Media exposure generates more qualified enterprise leads per dollar spent than any other marketing channel for fintech startups, according to CB Insights’...
Media presence is the fastest path to industry authority for fintech companies. According to CB Insights’ 2024 authority attribution study, 56% of...
Fintech startups that share product innovation updates through media platforms generate 3.2 times more qualified leads than those relying on product pages...
Fintech companies that maintain active presences across digital media platforms grow brand awareness 3.7 times faster than those relying on a single...