All posts tagged "Cross-Device Tracking"

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  161

  Digital Marketing

  Customer Identity Resolution: Cross-Device Tracking, Identity Graphs, and Unified Customer Profiles

  A multinational retail corporation operating 1,200 physical stores and a digital commerce ecosystem spanning web, mobile application, email, and social channels discovers...

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  213

  Digital Marketing

  Identity Resolution Technology: How Brands Are Stitching Together the Customer Identity Puzzle

  Customer data exists in fragments. An individual might appear as an anonymous visitor on a brand’s website, a logged-in social media user,...